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TechwalaDrive Digital Transformation

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Digital Transformation is Causing
Massive Disruption…

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Challenges in the Digital Marketing
Landscape Today
Mapping Targeted Customers
Managing Digital Marketing Assets
Gaining Visibility in the Competitive Market
Serving them with Relevant Information
Interruptive Digital Communication
Cut the Online Noise with Creative Content
Dealing with Information Explosion
AI based Application to Ensure ROI

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Lack of awareness about inbound digital
benefits
Lack of a content strategy in digital marketing
execution
Lack of SEO optimized websites
Inability to devote optimum time and resource
for content research
Lack of blogging efforts
Generating quality leads
Aligning digital marketing with other marketing
mediums
Effective technical infrastructure and know-how
to support digital marketing
Talent gap to execute digital marketing
strategies
Ability to efficiently manage digital assets with
cost effectiveness
Digital Marketing Challenges for
Businesses

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Digital Marketing Challenges for
Businesses
§ Lack of awareness about inbound digital benefits
§ Lack of a content strategy in digital marketing execution
§ Lack of SEO optimized websites
§ Inability to devote optimum time and resource for content research
§ Lack of blogging efforts
§ Generating quality leads
§ Aligning digital marketing with other marketing mediums
§ Effective technical infrastructure and know-how to support digital marketing
§ Talent gap to execute digital marketing strategies
§ Ability to efficiently manage digital assets with cost effectiveness

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Why Work With Us
We are a team of highly skilled professionals who have worked in multi-disciplinary
business environments in India and abroad to facilitate constructive digital
transformation.
We collaborate to share our experiences and expertise with the organizations who seek
our assistance to drive business growth.
We also affiliate with businesses to contribute towards synergic business relations to
achieve short-term as well as long-term organizational goals. We have been instrumental
in optimizing digital process efficiencies and boost people effectiveness.
We adapt our solutions to serve different business environments and goals of our client
organizations.

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Vision
Be a market leader in Digital Marketing

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Mission
To offer data driven relevant strategies
and solutions

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Techwala Value-Proposition
Understand
Strategize
Partner
Perform

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Core Values
Passion
Our passion drives us to break boundaries, innovate, create new benchmark and achieve
Collaboration
We collaborate to strengthen our talent, increase our network, enhance our learning and
help more businesses reach their goals
Commitment
We commit to respect your business expectations, time and trust
Creativity
We think out-out-of-the box to bring out innovative solutions to your business challenges
Transparency
To strengthen trust with our client partners, we share our process, policies, inputs and
constraints without any inhibitions
Personalization
We believe every business is unique and its solutions need to be equally unique to deliver
desired results

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Ethics
Over and above skill, efficiency and knowledge, we have strong business
ethics to build an enduring relationship with our clients. Be it to
cultivate strong team spirit, meet our client expectations, standing by
each other, deliver quality service, fulfill our responsibilities, reward and
recognize - we will stand by ethics.
The cornerstone of our business will be mutual trust and respect.

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Services
Digital Consultancy
Digital Asset Audit & Management
Digital Marketing
> Search Engine Optimization
> Search Engine Marketing
> Social Media Marketing
> Content Marketing – Visual & Text
Website Development
App Development
Marketing Automation & Cloud based software
Corporate Videos
Digital Training & Development

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Services
Content Development
> Brochures
> Prospectus
> Corporate Presentations
> Training content
> Social Media
> Event promotion content
> Video content
> Website content
> Blogs
> Emails
> Landing Page content
> Business proposals

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Process
PROFILE
Mapping customer
needs, nature of
business vis-à-vis
market demands
RESEARCH
Research about brand
awareness, buyer
persona, relevant
content formats and
existing digital assets
SHARE
Our plan and
suggestions with the
clients
ENGAGE
Gather feedback and
inputs from our
customers

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Strengths
§ Core expertise in Digital Transformation Strategies
§ Competence in Technology Enabled Marketing Communication
§ Proficient in Multifaceted Content Development
§ Customized Solutions for Clients
§ Transparency in Servicing Clients
§ Cost Effective Solutions
§ Agile Team

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Core Focus is Content: Why?
HubSpot: “47% of buyers engage with 3-5 pieces of content before directly
engaging with a company”. Moreover, as per latest Google algorithm, content is
taking the front seat.
Hence, it is evident that if organizations want to lead in digital strategy, they
have to create that leading edge with content.
Your content will help you:
Ø To create awareness about your brand, services and product among target
audience
Ø To encourage your customers to solve their problems
Ø To induce your customers to buy your products

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Our Content Expertise Benefits You:
§ Determine the right content strategy for your business
§ Research and find relevant content topics for different buyer personas and
various content stages
§ Write SEO optimized content for better visibility, higher page rank and reach
§ Create different types of engaging content formats
§ Customize content for different content distribution mediums and channels
§ Create content that will facilitate design visualization
§ Drive quality organic/inorganic and cost effective content for lead generation
§ Align your communication across all mediums

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Founder - Brief Profile
KAPIL DEV PATHAK is the founder of Techwala. He did his engineering in Information
Technology and an alumni of Columbia Business School, New York. He is also a visiting
faculty of Digital Marketing at MAKAUT (previously known as WBUT) and Cambridge
Marketing College, UK. He started his career as a Network Specialist in ISS Inc, New
Jersey. Prior to founding Techwala, he served as the network expert for reputed
organizations like Merlin Group, Tara TV Network, JIS Group, and also an Australian
Real Estate Company.
Over the years, Kapil has also made significant contributions towards esteemed
chambers - Indo – American Chamber of Commerce; Global Organization for People of
Indian Origin; Indo-American Global Chamber of Commerce New York; Indian Diaspora
Council, USA. He has been pivotal in heading several innovative projects in West Bengal,
India and abroad.
Over and above his IT proficiency, Kapil is a motor sports enthusiast and keeps exploring
unchartered territories to satisfy his passion for adventure.

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Kapil’s Message
We are living in a dynamic era of massive digital transformation. It is causing seismic shifts
in our culture, communication, behaviours and business patterns. This change is
happening with supersonic speed, giving organizations, entrepreneurs, marketers,
professionals as well as customers little or no time to adapt, consolidate and breathing
time before the next shift. Moreover, the gap between skilled digital workforce and
industry requirements is growing phenomenally.
To cope with this frantic pace of transformation, people are trying random
experimentations, excessive ideations, interruptive communication and execution without
big picture plan. This is resulting in increase of marketing and operational expenditures
without strengthening sustainability and boosting profitability.
I have launched Techwala to facilitate bridging the talent gap, skill gap, content gap,
technology gap for our client customers. Techwala will not only support clients with viable
and cost effective digital strategies and tactics but also with a slow, steady, cost effective
marketing approach.
I am extremely indebted to some of my friends and family members who motivated me to
embark on this new journey of Digital Transformation.
Contact Kapil Dev Pathak
Email Id: kapil@techwala.in
Mobile No:9903050000

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EDUCATION CLIENT

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INTERNATIONAL CLIENT

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OTHERS

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Thank You For Your Time
I look forward to discuss in details and get an opportunity to serve
your organization.
For Business Consultation
Contact :
KAPIL DEV PATHAK
9903050000
kapil@techwala.in