Masters of SlideShare

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No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.

Marketing Technologie Business

Featuring
JONATHON COLMAN, DOUG KESSLER, GREGORY POURY, TODD WHEATLAND,
MARK O’TOOLE, MARTA KAGAN, VERONICA JARSKI AND MORE.

CUSTOMIZATION

DESIGN

PROMOTION

STORY

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“Design a compelling
title slide with a catchy
title that can be read even
at a tiny size.”

“Read presentations that
get shared to understand
how it works.”

“Make it sexy and
visual and bold and
bright and fun.”

“If you don't provide a
clear and compelling
reason for people to care
about your message or
story immediately,
you've already failed.”

“Without a doubt, the #1
mistake people make on
SlideShare is failing to
customize content.”

“Social media promotion
is the best way to spread a
presentation virally.
Follow a mix-and-match
approach of promoted
posts, highly targeted
Facebook ads and
LinkedIn ads.”

“Most people try to
stuff too many points
into SlideShare, and that
just doesn't work. If you
find yourself sliding into a
2nd or 3rd point, start a
new SlideShare.”

“If it doesn't get many
views, shares, likes,
adjust the presentation
and re-publish. Iterate
your way to a great
presentation.”

“Tell a story. Use pictures
of babies, puppies or cats.
And always make the
customer the hero of
your story.”

“Breakout SlideShares have
two nice fonts — one for
headings and one for body
copy, bold colors, a standout
front page, a nice theme in
terms of the images they are
using and great content to
back it up.”

“Kurt Vonnegut said
that every scene in a book
needs to either propel the
story forward or reveal
something. The same is
true for every slide in a
presentation.”

“I see each piece of
content as something
that must be maximized,
adapted and shared as
many places as are
relevant.”

“Make sure you have
a plan to tell the world
about your story with
blogs and articles.”

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Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

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Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

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1. Featuring JONATHON COLMAN, DOUG KESSLER, GREGORY POURY, TODD WHEATLAND, MARK O’TOOLE, MARTA KAGAN, VERONICA JARSKI AND MORE.

2. CUSTOMIZATION DESIGN PROMOTION STORY 3 5 7 9 11 13 15 17 19 21 23 25 27

3. JONATHON COLMAN Facebook

4. “Design a compelling title slide with a catchy title that can be read even at a tiny size.”

5. GREGORY POUY LaMercatique

6. “Read presentations that get shared to understand how it works.”

7. DOUG KESSLER Velocity Partners

8. “Make it sexy and visual and bold and bright and fun.”

9. MARTA KAGAN Martafy!

10. “If you don't provide a clear and compelling reason for people to care about your message or story immediately, you've already failed.”

11. TODD WHEATLAND Kelly OCG

12. “Without a doubt, the #1 mistake people make on SlideShare is failing to customize content.”

13. STEFANOS KARAGOS XPLAIN

14. “Social media promotion is the best way to spread a presentation virally. Follow a mix-and-match approach of promoted posts, highly targeted Facebook ads and LinkedIn ads.”

15. BRUCE KASANOFF Now Possible

16. “Most people try to stuff too many points into SlideShare, and that just doesn't work. If you find yourself sliding into a 2nd or 3rd point, start a new SlideShare.”

17. ETIENNE GARBUGLI CRIM

18. “If it doesn't get many views, shares, likes, adjust the presentation and re-publish. Iterate your way to a great presentation.”

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23. VERONICA JARSKI MarketingProfs

24. “Kurt Vonnegut said that every scene in a book needs to either propel the story forward or reveal something. The same is true for every slide in a presentation.”

25. MARK O’TOOLE HB Agency

26. “I see each piece of content as something that must be maximized, adapted and shared as many places as are relevant.”

27. STEVEN VAN BELLEGHEM B-Conversational

28. “Make sure you have a plan to tell the world about your story with blogs and articles.”

29. WANT TO KNOW HOW WE MADE THIS? GET AN INSIDE LOOK WITH OUR FREE PRESENTATION. Click to download

30. THANKS FOR VIEWING!

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