1. SOCIAL MEDIA
Its about the conversation

2. Internet-based applications that build on the foundations of Web2.0, which
allows the creation and exchange of user-generated content

3. COMMUNICATION
Blogs
Microblogging
Location based networks
Social networking
Events
Aggregation services
Advocacy and fundraising

4. COLLABORATION
Wikis
Social Tagging
Social news
Social navigation
Content Management
Document mgmt. tools
Collaboration

5. MULTIMEDIA
Photography and Art sharing
Video sharing
Livecasting
Music and audio sharing
Presentation sharing

6. OTHERS
Review and opinions
 Product reviews
 Business reviews
 Community Q&A
Entertainment
 Media and Entertainment platforms
 Virtual worlds
 Game sharing
Brand monitoring
 Social Media Measurement

8. INTERESTING STATS
 Facebook and Twitter emerging as platforms
 Facebook has almost 600m users
 30% users come from 35+ demographics
 70% of the Facebook user base outside USA
 750 m photos were uploaded on Facebook on the new years weekend
 Facebook credits are now sold over the counter (Walmart, Tesco)
 Gaming is huge
 Call of Duty: Black Ops – 5.6m copies ($360m) in first 24 hours
 CityVille – largest game on Facebook just one month after launch

9. INTERESTING STATS
Twitter
 175 million registered users
 100 million tweets daily.
 About 30% get created from mobile devices.
 Twitter.com registers 210 million uniques per month and
 115 million page views per day.
 There are 370,000 new signups daily.

10. INTERESTING STATS
 YouTube streamed more than 700 billion videos in 2010
 25 hours of content of was uploaded every minute in 2010
 BitTorrent -100m users, 20m daily users and 400,000 daily
downloads
 Fiat Mio – Worlds first crowd-sourced car (17,000
contributions)
 LinkedIn – 90 million users
 Going to be first Social Media IPO…erm..after Xing that is!

11. ISSUES AND CRITICISM
Balancing personal and professional profiles
Managing the amount of information
Social media as digital Darwinism - the survival of
the loudest and most opinionated
Networks that grow too big and become a
monopoly as this tends to limit innovation

12. REFERENCES
 http://www.scientificamerican.com/article.cfm?id=long-live-the-web
 http://mashable.com/2010/05/13/facebook-facts-infographic/
 http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
 http://www.onlineschools.org/blog/history-of-social-networking/
 http://wearesocial.net/blog/2011/01/generation-media-4/
 Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and opportunities of Social
Media". Business Horizons 53(1): 59–68
 Keen, Andrew. The Cult of the Amateur. Random House. p. 15