With more than 400 million registered users, you’re probably very interested in learning how to take full advantage of one of the fastest growing social media resources in the world. Facebook sees us as connected not just to other people – our friends — but to myriad things all over the Web. These things could be favorite bands, book authors, restaurants, or finding a law firm, It’s a potentially powerful idea – Facebook allows users to uncover all these interests and predilections and let us share them with our friends, find joint venture partners, and build relationships with strategic alliances and potential clients.

1. How to Use Facebook to Build Your Personal and Professional Brand (Workshop II) Publishing YOU-niversity

2. What is Facebook Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. Started in 2004, 500* million active users Average user has 130 friends #2 Website based upon traffic Clean, easy to use interface

3. Getting Started Manage Your Presence Post Appropriately Manage what is Posted about You Review Configuration Settings Facebook not Always Intuitive Facebook Page Types Profile Page Like” Page Group Page

4. Facebook For Your Business Facebook Advertising Facebook Insights for Like Pages Use URL shorteners, like bit.ly Try to engage high quality people Initiate conversation, become a thought leader Post useful info and link back to your web site

5. Facebook For Your Business (cont.) Facebook should not be your primary internet platform Facebook is a complement to, not a substitute for, the real world in promoting your business Beware of scams Be personable, nice