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The tourism product - characteristics of tourism

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The tourism product - characteristics of tourism

  1. 1. The Tourism Product Characteristics of Tourism
  2. 2. Characteristics of Tourism:  Composite in Nature (‘one industry’ concept)  Service Industry  A Total Experience  Tourist Destination
  3. 3. Tourism Product is made up of:  Attractions  Activities  Amenities  Accessibility
  4. 4. Quality Issues in Tourism  Competitive nature of global tourism  Consistently exceed visitor expectations  Need to provide a quality product
  5. 5. Quality: 4 critical areas 1. Management of expectations 2. Product and service development 3. Human resource development 4. Quality assurance/quality assurance standards
  6. 6. Quality: 4 critical areas 1. Management of expectations 2. Product and service development 3. Human resource development 4. Quality assurance/quality assurance standards

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