More than Just Lines on a Map: Best Practices for U.S Bike Routes
Marketing with Pinterest
1. Marketing with
Karen Tiede
karen@karentiede.com
www.rugsfromrags.com
Karen Tiede www.rugsfromrags.com
2. Overview
• Intro to Pinterest
• Using Pinterest for business
• What makes a good pin?
• Selling on Pinterest
• Contests
• Copyright
• Additional resources
• Ideas for boards
Karen Tiede www.rugsfromrags.com
3. How to think about
• Scrapbook about your business
• Gift registry – bar code scanner for the entire
internet
• Solves, “Mother’s Day Gift?”
• GTD “someday maybe” list
• Drives BUYING traffic
• Longer half life
• Other people do half your work
by repinning
Karen Tiede www.rugsfromrags.com
4. Starting Out
• Create account
• Add Pinmarklet Bookmarklet
to your browser toolbar
• Add “follow me on Pinterest”
and “pin this“ buttons to site
• Download the Pinterest app
for your phone.
• Create +/- 10 boards.
• Load boards with +/- 100 pins
Karen Tiede www.rugsfromrags.com
5. “Business” Accounts
• Business name: make it fit
• User name = URL
• Logo or picture
• Email & FB settings
• URL IN description
• Email settings
Karen Tiede www.rugsfromrags.com
6. Business Boards
• URL IN board description
• Use SEO terms in
board title (#2 in SERP)
• Select category
• Add pinners
(email, user name)
• Select cover image
• Rearrange boards as needed
Karen Tiede www.rugsfromrags.com
7. Business Pins
• Pin-in-process:
add URL and
call-to-action
• What the pin-owner sees
before editing:
Karen Tiede www.rugsfromrags.com
8. Business pins
• What a visitor sees:
System generated URL
Manually created URL
Karen Tiede www.rugsfromrags.com
9. Good Pins
• Great photos: puppies & brides
• (http://www.stylemepretty.com/gallery/photo/320648 )
• Good caption with URL and CTA
• Personal pin captions = Awesome,
Beautiful, Stunning, Tasty! , Love this… So
simple!
• Infographics, tall pins get repinned
• Hash Tags (#) increase SEO results, maybe…
Karen Tiede www.rugsfromrags.com
10. Six Marketing Opportunities in a Pin
• Price
• Attribution link to a
retail site
• Profile name
• Image (includes audio,
video, slide show)
• Description (traditional
copywriting opportunity)
• Board name
Karen Tiede www.rugsfromrags.com
11. Selling on Pinterest
• Add a price
• ($, £, € )
• Adds the item to
the Gifts category
• Real estate, too
Karen Tiede www.rugsfromrags.com
12. Contests on Pinterest
• Use contests to drive traffic
• Users repinned “call to
vote” pin on their
chicken boards
• Other: create boards
about brand; brand
owner picks best.
• Check Terms of Service
Karen Tiede www.rugsfromrags.com
14. Additional Pinformation
• Fast Company magazine, October 2012 issue.
• http://www.frogloop.com/care2blog/2012/1/13/steal-these-
42-creative-pinterest-ideas-for-nonprofits.html
• Funny, slightly adult, video about Pinterest’s users:
http://www.collegehumor.com/video/6778520/the-fall-of-
pinterest
• Marketing on Pinterest w/Jason Miles
http://marketingonpinterest.com/2012/09/13/the-updated-
pinterest-ebook-is-now-online
• http://socialfresh.com/brands-on-pinterest/
Karen Tiede www.rugsfromrags.com
15. Additional Pin Services
• Repinly.com
• Pinreach.com
• Pingraphy.com (scheduled pins)
• Jing.com = video screen shots
• Quozio.com = make pins of quotations w/o
Photoshop
Karen Tiede www.rugsfromrags.com
16. Board Ideas
• Look at the TOC of any publication in your
field—every article is a board idea
• Look at the “free” publications in your field--
loaded with board ideas
Karen Tiede www.rugsfromrags.com
