This document provides an overview and crash course on social media terms of service (TOS) agreements. It notes that the TOS acts as the contract users agree to when creating an account on social media platforms. Breaking the TOS could result in content removal, account termination, or even legal action against an institution. The document outlines several specific TOS policies regarding following/connecting with others, sharing content like videos and photos, contests and promotions, advertising and branding, and privacy. Overall, it stresses the importance for users, especially institutions, to understand and abide by each platform's TOS.

1. Social Media TOS Crash Course
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2. Nice to meet you!
@karinejoly
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16. Why READ
Terms of Service?

18. It’s the contract
you “sign” when
you create an
account

19. “But, Karine,
we already have a
social media policy...”

20. Your
Social Media Policy
≠
Terms of Service
(TOS)

21. Your
Social Media Policy
≈
What your Mama
taught you.

22. Social Media
TOS
≈
What this guy says
you CAN’T do.

23. If you toss the TOS
& break their
laws….

24. 1. Remove your content
2. Take down your account (2 strikes)
3. Banish you forever
4. And, you might get your
institution embarrassed or…
sued.

25. http://mashable.com/2012/01/11/facebook-kills-fake-historical-profiles/

27. If you toss the TOS,
you might get
bad surprises...

28. http://www.insidehighered.com/blogs/student-affairs-and-technology/what-happens-when-you-facebook-page

29. “But, Karine,
other brands and
schools do it!”

31. “Breaking Social Media
TOS with your personal
account is like speeding
or drinking a couple of
beers before driving.”

32. It’s ok…
…until it’s not.

33. “Breaking Social Media
TOS with your school
account is like taking the
same risks with…”

34. Just click to report me to the cops!

35. BIG BOLD
Disclaimer:
I’m not a lawyer &
what follows is not
legal advice…

36. Protecting Your Privacy

37. What
Privacy???

38. Thank you,
Mr. Snowden!

39. 28%

41. Redacted Document
Classified Social Media, Really???
The goal of this presentation is
not to “out” any social media
account breaking the TOS.
Some screenshots have been
redacted for this reason.

42. Setting up an Account

51. Following & Connecting

52. Twitter spam follow/unfollow

54. Sharing Content

55. Heard of the DMCA*?
*Digital Millennium Copyright Act

58. Copyright.com

59. http://www.copyright.com/content/cc3/en/toolbar/education/resources/copyright_on_campus.html

61. YOUTUBE DOWNLOAD

66. Engaging with Contests

67. Who are the
“No-Contest Club”
Members?

68. Total Prize Value < $1,000
Use an App

69. DON’T USE MULTIPLE [SOCIAL ACTION]
AS CONTEST ENTRY

71. New Rules for Contests
Allowed
Like a Page
Like a Post
Comment
Message
Not Allowed
Photo Tagging
Share on Timeline

72. Advertising

73. Advertise Your Programs

74. CAN’T SELL Sponsoring/Advertising
within YOUR Content*
Ad #1
Thanks to our
paid sponsors
*without prior written permissions

75. Social Ads for Leads
1. “Diversity” targeting is not permitted
2. Privacy policy is required next to form
3. No pop-ups
4. No sign-up required to see landing page
5. No more than 20% text on visuals for
sponsored stories (Facebook)

76. Promoting “Social”

77. Before using these LOGOS…
…check BRANDING guidelines!

79. ADVANCED Social Media
Conference
Dec 4, 2013 - Online
10-minute presentations
Submit a proposal by Oct 16, 2013!
http://higheredexperts.com/hesm13

80. Thank You!
@karinejoly