1. Sitecatalyst/Adobe Analytics Overview
Introduction
“What gets measured gets managed”
– Peter Drucker

2. Sitecatalyst/Adobe Analytics Overview
Agenda
 Overview of Site metrics
 Insights into Content driving Traffic and Conversions
 Insights into Specific Conversion metrics for your Brand
 Traffic from Mobile and Tablet Devices
 Customising the Data available for your Brand

3. Sitecatalyst/Adobe Analytics Overview
Overall Site metrics
 Total Content Viewed/Consumed across the entire site
 Number of People/Users Accessing content across the entire
site
 User Engagement Levels

4. Sitecatalyst/Adobe Analytics Overview
Tracking Specific Site Content
 Site sections/Channel level traffic
 Page URL or Traffic across Individual pages
 Article/Non Article traffic
 Video/Non Video traffic

5. Sitecatalyst/Adobe Analytics Overview
Tracking Conversion Metrics
 Number of Registrations/Subscriptions
 Users Subscribing for a Trial Form
 Users Subscribing for a Newsletters
 Users Applying for a Job Application

6. Sitecatalyst/Adobe Analytics Overview
Mobile/Tablet Reporting
 Insights into users accessing Mobile/Tablet Device
 Understanding trends and usage of content via Mobile and Tablet
Devices
 Comparing conversions from Desktop vs. Mobile/Tablet Devices
 Technology Info like Browsers/Browser type/Screen Sizes etc

7. Sitecatalyst/Adobe Analytics Overview
Creating Segments to Customise your data
 Looking at Specific data sets rather Data across the entire site
 Comparing data from one specific data sets vs. other
 Replicating Segments across Other Brands
 Sharing Segments with other members of the team