Coca-Cola has a massive global footprint and manages its complex supply chain through regional distribution centers. It is continually looking to improve efficiency, such as by opening a new automatic storage and retrieval system at its distribution center in the Netherlands. Coca-Cola's supply chain involves five key partners - customers, retailers, wholesalers/distributors, manufacturers/plants, and components/raw material suppliers - and through efficient operations and responsiveness to consumer behavior, it has established itself as a leading brand worldwide.

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Name : Dhruajyoti Karmakar.
MBA, 3RD SEMESTER.
(GCCBA)

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Coca-Cola is probably the world’s best-known brand
with a presence in every country on earth.
We reckon that you would be hard pushed to walk
into any supermarket, grocer or retail outlet without
finding one of its products.
So how does a company with such a massive
footprint manage its supply chain?

3.  AFRICA
 PACIFIC
 EUROPEAN UNION
 LATIN AMERICA
 ASIA
 NORTH AMERICA
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• Continual looking to improve the
efficiency of its operations.
• It recently opened a new €20m
automatic storage and retrieval system at
Its distribution centre in Dongen .
•The Netherlands. The new facility is
designed to hold and automatically move
pallets of bottles and cans .

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7. 1. CUSTOMER.
2. RETAILERS.
3. WHOLESALERS/DISTRIBUTORS.
4. MANUFACTURERS/PLANT.
5. COMPONENTS/RAW MATERIAL
SUPPLIERS.
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11. All these factors coming to play coca cola being very
efficient in not only serving with the best quality
keeps a track of the consumer’s behavorial changes
and keep updating itself with its production ,its
responsible approach towards the market is also
reflected through its logistic services whch in total
gave them the platform they are in today
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