Karpenter is a furniture company that believes design can transform people's lives. They aim to create chairs that are more than just functional seating by tweaking traditional designs, adding colors and other customizations. While some initially criticized non-standard chair designs as potentially harmful or disorderly, people ended up loving the new styles. Karpenter is motivated to design chairs that are defined by natural materials and bring more beauty and diversity to the concept of a chair beyond its basic functional elements.

1. www.karpenter.com
Designed by Us, Defined by Nature

2. Imagine this to be true:
“A chair is a chair is a chair”. Allow
the word “chair” to represent
nothing but a chair’s core
elements: seat, backrest, legs and
armrest.
Imagine that the object has one
sole purpose: to provide humans
a place to sit, head above heart.

3. If this was true, could one even
speak about a chair’s beauty? If
people were perfectly pragmatic,
would the word beauty even exist?
Design as a discipline would be
redundant, even ridiculous,
because all chairs would be the
same.
Then imagine, one day, there is a
guy who decides to alter the one
chair known to the world. He
tweaks the angle of its backrest,
adds different colors to it and an
ottoman for people’s elevated
feet.

4. “But that’s no longer a
chair,” the bureaucrat
exclaims while
rummaging around
standard forms for
product registration
and taxation.
“That thing might harm
the children,” a
concerned minister
says.

5. Our guy is arrested and
sentenced to prison for
disorderly conduct.
Outraged newspapers
publish photos of his freak
creation. This is when
something interesting
happens.
People love the new chair.
Groups are formed that
demand “Real Chairs for
Real People”. Celebrities join
their cause, a little girl riding
a rocking chair makes the
front page of Times
magazine.

6. Luckily, humans are not only pragmatic. Gratefully, humans are
as diverse as the universe.
Thankfully, there are crazy people walking among us. Our hero
is pardoned and released from prison. He starts a furniture
company and changes the world.

7. Our story may not be this dramatic,
but the spirit of it is what motivates
us: A chair is much more than a
chair. Design transforms people’s
lives. Natural materials define
everything we make.
This is the story of KARPENTER