1. Makes you better, than you are

2. The Quote
”The Motivation Factor Methodology is the first of its kind to
effectively guide each individual in understanding how his or
her personal motivation factors contribute to organizational
goals, and the first to illustrate how a person's ability to
become self-motivated, integrate new learning, and handle
change can be improved by being aware of and better
managers of one's motivation factors…”
Janet King, IDG Research, November 2011

3. The Quotes
“Some of the other programs we’ve used are more complex and
not necessarily practical. With this program we applied the
concepts immediately, both personally and pro-fessionally. The
practicality of this program is outstanding…“
Jack Lane, CHRO, Harvard Pilgrim Health Care
“The ease and simplicity of the Motivation Factor tools
mean that after just a short 15 minute introduction, you
can start to implement them in your daily work, and easy
get some structure and system during a chaotic change. At
the same time you can create results because everyone
quickly takes personal ownership. …”
SanneMarie Olsen, Associate Manager, Novo Nordisk A/S
” I have to say this entire process is the first thing I’ve seen in
20 years … that gets at the root cause of the things that suck
the life out of an organization.”
Peggy Malumphy, Director of HRIS, Compensation & Benefits, Harvard Pilgrim Health Care

4. The Quotes
“When I first looked at the Motivation Factor program, I
immediately saw this was something different. I could see
right away that it addressed the complexity of
organi-zational goals and human interaction in an elegant
and practical way…
Karen Young, Director, Learning, Development & Inclusion, Harvard Pilgrim Health Care
“As most of our managers have a university
degree, it was important that the program had a
scientific and factual basis applying a tested-and-
tried concept. Motivation Factor offered
this, explains…“
Søren Queitsch, CEO, IDG Denmark A/S
” Defining energy drainers has definitely been the greatest eye-
ope-ning experience to me. In plenum we were able to discuss some of
the passive annoyances that can affect our daily work and has great
importance for our collaboration. If we cannot identify them, it does
not make any sense to work with strengths and weaknesses.”
Jan Horsager, Editor-in-chief, Computerworld

5. The Foundation
 Motivation Factor Metholdogy is based
on recent developments in brain
research and neuropsychology
 Motivation Factor® develop products
that bridges personal motivation, team
effectiveness and organizational
objectives
 Motivation Factor® products creates
personal ability, responsibility and
accountability for engagement and
aims, in any context, to raise self-
awareness and promote lasting
motivation and engagement
 The motto is “keep it simple” so the
products can be used across
cultures, religion, gender, educa-tion
and abilities.

6. The Methodology
 The methodology behind the
Motivation Factor® products
rests on a strong scientific
and factual basis which is
grounded in The Hierarchy of
Motivation.
 The Hierarchy of Motivation©
illustrates that the better we
are at mastering each level in
the Hierarchy the more self-
motivated we become.
 Our ability to take in new
learning and handle changes
grows in proportion to how
high we are in the Hierarchy
of Motivation.

7. The philosophy
The underlying philosophy behind the
Hierarchy of Motivation(C) is that, in
order to achieve lasting
motivation, people must:
 Identify and act on the things that
drain their energy
 Understand the impact of and be
accountable for their needs
 Apply and leverage their innate
talents
 Become purpose-driven in their
contributions, goals and choices.

8. The History
09 | Motivation Factor North America
07 | Motivation Factor
Denmark 09 | Motivation Factor North America
Partner Agreement with Julie Lynch and Carole Sacino
07 | Motivation Factor Indicator
11 | Motivation Factor Index
03-06 | Development of Motivation
11 | IDG Reseach
Factor Methodology Strategic alliance based on MF Index

9. The Founder
 Born in 1961 in Copenhagen
 Married, four children
 Bachelor in Business
Administration from Copenhagen
Business School
 17 years international experience
within sales and business
development in the IT business
 Executive Leadership Coach at
IMD (Institute for Management
Development in Switzerland)

10. The products
Motivation Factor
Program
Consulting
Motivation Factor
Performance™
Motivation Factor
Index™
Motivation Factor
Indicator™

11. The business model
Performance
Consulting
Indicator
Index
 Indirect sales
 Consultants
 Internals
 Direct sales
 Strategic alliances

12. The Indicator
 Web based assessment
 Developed to provide
insight into what holds the
individual back and what
drives them forward
 Identifies and puts words
to the individual’s internal
motivation factors
 Cornerstone in most of MF
products
 3.000 users so far

13. The Index
 Web based survey
 Developed to measure how
well individuals are able to
manage their own personal
motivation and engagement
as defined by the Hierarchy
of Motivation
 Measures
individual, team, and
organization ability to keep
self-motivated and engaged
toward company goals

14. The Performance
 Web based tool and
discussion guide
 Developed to take
employee reviews to the
next level
 Connects personal
motivation factors to
performance goals and
development areas
identified in the review
process.
 Creates personal ability
responsibility and
accountability for sustained
motivation toward the goals

15. The Consulting
 A practical framework
designed to deliver
predictable and reliable
results
 Plug and play workshops
and coaching linked to The
Hierarchy of Motivation

16. The Value Proposition
 Transfers responsibility and
accountability for motivation to
the individual
 Improves productivity and
engagement levels
 Promotes an environment of
proactivity, collaboration and
innovation
 Offers a highly practical way to
experience the transformational
value of complex concepts and
theories

17. The Customers
 Private sector:
 IDG, Harvard Pilgrim Health
Care, Novo, Astra
Zeneca, Siemens Industri
Software, ..and many more
 Public sector:
 Holstebro and Silkeborg
municipality (use the
methodology and Indicator
in their job and social
centers to help unemployed
and socially deprived to get
back “on track” by finding
their motivation)

18. The Revenue
Budgeted US Revenue, MIO USD
45
40
35
30
25 Revenue USD
20
15
10
5
0
2011 2012 2013 2014 2015 2016
Note: Direct US turnover 2010 and 2011, invoiced in from Denmark, and spend on sales, marketing and business development.
Indirect US turnover (consultancy) invoiced through partners.
All budgets attached the presentation.

19. The Revenue
Budgeted DK Revenue, MIO USD
8
7
6
5
4 Revenue USD
3
2
1
0
2011 2012 2013 2014 2015 2016
Note: All budgets attached the presentation.

20. The Revenue Split
Five years product split
Certification of Practitioners
Retention of Practitioners
Indicators
MF Index
Performance Management License (Add-on prod.)
Performance Management License (new cust.)
MF Workshops / Consulting
Note: All budgets attached the presentation.

21. The Future
Further informations:
 Brochures
 Case stories
www.motivationfactor .com
…or contact Helle Bundgaard
+45 50 946 246 | hb@motivationfactor.com