1. PORTER’S 5 FORCE MODEL
OF COCA
COLA
PRESENTED BY;
KARTHIK.B
HRIHE
HASSAN

2. THE THREAT OF THE ENTRY OF NEW COMPETITORS
 Advertising and Marketing
 Customer Loyalty/ Brand Image
 Retail Distribution
 Fear of Retaliation

3. THE INTENSITY OF COMPETITIVE RIVALRY
 Composition of Competitors
 Scope of Competition
 Degree of differentiation

4. THE THREAT OF SUBSTITUTE PRODUCTS
 Aggressiveness of substitute products in promotion
 Switching Cost
 Perceived price/ value

5. THE BARGAINING POWER OF CUSTOMERS (BUYERS)
 Convenience Stores
 Fast Food Fountain
 Food Stores

6. THE BARGAINING POWER OF SUPPLIERS
 Number of important Suppliers
 Switching cost
 Importance of buyer industry to suppliers
 Suppliers’ product an important input to the buyer’s

7. THANK
YOU