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The NPD Group
- 1. The NPD Group Behind Every Business Decision
- 4. You can use NPD’s information to: Strategically Plan Size Markets Build Share Develop New Products Target Consumers Set Pricing Track Competition Maximize Merchandising & Assortment Improve Distribution & Product Placement Proprietary and Confidential
- 6. For the following industry sectors
Notes de l'éditeur
- Depending on your presentation objectives…and your audience, you may find these two introductory slides appropriate. Otherwise, you can skip them and go right to the “Meeting Objectives” slide.
- Depending on your presentation objectives…and your audience, you may find these two introductory slides appropriate. Otherwise, you can skip them and go right to the “Meeting Objectives” slide.
- Use all of the nine information needs bullets only if you are probing for pain. Otherwise, select 2-4 key needs that align with the pain points you have already uncovered. Each of the following slides (sometimes there are two) will focus on one of these nine information needs. Each slide contains a number of key questions that will allow you to “drill down” to the client’s specific information needs. STRATEGIC PLANNING What are the right business strategies? Are we optimizing the investments in our business? MARKET SIZING What is the overall size of the market? BUILDING SHARE How can we build our market share? CONSUMER TARGETING How should we be targeting our marketing messages? Are we attracting the right customers and meeting their needs? PRICING Are we optimizing our pricing? NEW PRODUCT DEVELOPMENT Where are our new product opportunities? DISTRIBUTION & PRODUCT PLACEMENT How can we improve our distribution and product placement? MERCHANDISING & ASSORTMENT How can we improve our merchandising and product assortment? COMPETITION What are our competitors doing? You should also consider inserting one or more data charts that illustrate how NPD information can help to address some of these questions (some examples are included in this deck, but these will of course need to be customized to your specific situation.)
- This slide introduces an overview of NPD’s key information products and services (described in more detail in the following slides).
- This slide introduces the concept of Market Level and Account Level information, which may be appropriate for some client situations.
- This slide introduces the outstanding service that NPD delivers to its clients. Consider also using the Client Quote handout (in pdf format) as a part of your presentation.