Procter & Gamble Aka P&G Brand development & its history in India !!

1. Procter & Gamble :
Procter & Gamble Co. (P&G) is an American company
based in Cincinnati, Ohio that manufactures a wide
range of consumer goods. In India Proctor & Gamble
has two subsidiaries: P&G Hygiene and Health Care
Ltd. and P&G Home Products Ltd. P&G Hygiene and
Health Care Limited is one of India's fastest growing
Fast Moving Consumer Goods Companies with a
turnover of more than Rs. 500 crores. It has in its
portfolio famous brands like Vicks & Whisper. P&G
Home Products Limited deals in Fabric Care segment
and Hair Care segment. It has in its kitty global brands
such as Ariel and Tide in the Fabric Care segment, and
Head & Shoulders, Pantene, and Rejoice in the Hair
Care segment.
Vicks is a line of over the counter medications owned by
P&G. They started their relationship with india in 1951
by launching products like: Nyquil (to relieve from
common cold ,sniffing, night sneezing & other similar
symptoms, should be taken before sleep),Dayquil ( to
relieve from daytime symptoms of fever, common cold,
flu etc.) Formula 44 cough medicines, cough drops &
one of the most favourite products in india: Vicks
Vaporub, Vicks Inhaler.
over the years, with their most preferable brands &
products Procter & Gamble has created a very unique
image in Indian market among its customers (varies
from lower middle class to higher class ).

2. here’s the list of several products and the company
history from the beginning in 1951 to till this date…
 Started with Nyquil, Dayquil .Vicks Vaporub, Vicks
inhaler and other Vicks products.
 In 1967 with merger in RHL (richardson
hindustan limited) company launched : Clearsil
(America's number one pimple cream in Indian
market )
 In 1979, RHL launches Vicks Action 500 and in
1984 it set up an Ayurvedic Research Laboratory to
address the common ailments of the people such
as cough and cold.
 In October 1985, RHL became an affiliate of The
Procter & Gamble Company, USA and its name
was changed to Procter & Gamble India.
 In 1989, Procter & Gamble India launched Whisper
- the breakthrough technology sanitary napkin.
This is still in the list of highest selling product in
Indian market.
 In 1991, P&G India launched Ariel detergent. In
1992, The Procter & Gamble Company, US
increased its stake in Procter & Gamble India to
51% and then to 65%.
 In 1993. In 1999 Procter & Gamble India Limited
changed the name of the Company to Procter &
Gamble Hygiene and Health Care Limited.
 In 1995, Procter & Gamble Home Products entered
the Haircare Category with the launch of Pantene
Pro-V shampoo. In 1997 Procter & Gamble Home

3. Products launches Head & Shoulders shampoo.
Which are the largest selling shampoo ever and
also most preferable products among Indians.
 2000, Procter & Gamble Home Products introduced
Tide Detergent Powder - the largest selling
detergent in the world.
 In 2003, Procter & Gamble Home Products Limited
launched Pampers - world's number one selling
diaper brand.
 In January 2004, Procter & Gamble Home
Products Limited announced the launch of Rejoice
– Asia’s No. 1 shampoo, in India.
 In April 2004, Procter & Gamble Home Products
Limited announced the launch of Pantene Hair Fall
Control, which is designed to free women of their
hair fall concerns by reducing hair fall due to
breakage by up to 50% within just two months,
 In 2005 P&G have overtaken Gillette india.
Gillette (A brand for safety razors, among other
personal care products).
By,
SHAH KASHYAP B.
(Batch: G-14)