This presentation helps you in understanding functioning of Google Analytics and how it can be useful for your business.

1. About 15 Slides Getting Loaded (15 Minutes)
Presented By,
Group-01 | Digital Marketing

2. • How did your customers come to your website ?
• What they did on your site ?
• Did they take any action – which was valuable for your Business ?
An ability to better understand your customers & their ‘Activities’
is the crux of Doing Business Online.
User Analysis Content Analysis
Advertising AnalysisSocial Analysis
 How many visitors I get on my website ?
 Did they come from Google or any other Search Engine ?
 How much time they spent on my webpages ?
 Where do they live ?
 From where did they leave my website ?
From large ‘Global Company’ to ‘One Person Shop’,
everyone wants a solution for below questions:

3. Four Platform
Components
 Add Google Analytics code to your webpage / website / mobile app /
Digital Environment you want to track. (JS for website, SDK for Mobile
data collection).
 Raw data collected has been sent for processing using the configured
settings (Filters) of your Google Analytics account.
 Once data is processed, It can’t be changed. Filters permanently
removes the data.
 Access & Analyse this data using visualization techniques of Reporting
 AdWords, AdSense, Webmaster Tools,
Internal Data : Other Google Products
 Reporting API allows you to directly export
data to third party applications or create
customised Reporting Formats.

4. How does
it works

5. The Data Model
Visitor of your
Website or App
Users = Visitors
Amount of Time
they spent there
Each Visit = Session
What exactly they
do in that time
Imagine this 03 as an Hierarchy
Session 01: Visit to Home Page & leave = 01 Interaction, Page View
Session 02: Visit to Home Page, Watch a Video, Make a Purchase =
03 Interactions
 Individual Interactions are called ‘Hits’
 Hits can be – Page views, Events, Transactions etc.

6. How to Setup
Google Analytics

7. Tracking
‘WordPress’ Site

8. Business Case
Scenarios
Accuweather
• Weather forecast
emails’
effectiveness
• Identify their
audience and
customize its
strategy
• 10% of mobile
traffic came from
devices that didn’t
support JS
Domino’s
•Connect CRM and
digital data to create
a holistic view of
customer behavior
•Provided visibility
into how marketing
efforts influence
customers
•Increased monthly
revenue by 6% with
Google Analytics
Premium and Tag
Manager
Lenovo
• Struggled due to
rules-based model
• Implemented
Adometry for 6
months
• Expand their view
by incorporating
in-store purchase
data for marketing
performance

9. Presented & Submitted By,
Group-01 | Marketing
Anubhuti Gupta 14020841123
Kashyap Shah 14020841136
Vishwakant Padhi 14020841180
Sneha Jadhav 14020841101
Snehdeep Singh Kalsi 14020841166
Parikshit Singh 14020841151
Premna Suzanne Jacob 14020841156
Manali Kukreja 14020841023