The document summarizes a report from Kasina ranking the top 10 websites for financial intermediaries in 2009. It notes that most sites focused on improving interactivity, content, and customization rather than major overhauls. Kasina's methodology for ranking the sites considered availability of important content, quality of content and functionality, and positive user experience. The top ranked sites allowed customization and easy access to reports, literature, fund details, and comparisons to aid advisors. The conclusion discusses using technology and customization to simplify and guide users to the most relevant information.
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2009 Top 10 Web Sites For Financial Intermediaries
1. kasina’s Top 10 Web Sites for Financial Intermediaries December, 2009
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4. The 2009 Top 10 Web Sites for Financial Intermediaries The Top 10 Web Sites for Financial Intermediaries – 2009 * Higher than #10 by fractions of a point COMPANY AVAILABILITY SCORE (out of 100) QUALITY SCORE (out of 100) USER EXPERIENCE (out of 100) OVERALL KASINA WEB INDEX SCORE (out of 100) 1 BlackRock 77 84 89 83 2 John Hancock 81 82 86 82 3 J.P. Morgan Funds 75 78 86 78 4 American Funds 78 69 84 75 5 Fidelity Investments Institutional Services Company, Inc. 78 69 78 74 6 DWS Investments 69 67 87 72 7 The Vanguard Group 77 69 67 71 8 Putnam Investments 72 67 73 70 9 Franklin Templeton Investments 68 67 71 68* 10 OppenheimerFunds 68 69 64 68
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11. Thank You. Eric Daugherty Director of Research e-mail: [email_address] phone: 646.257.4465 fax: 212.349.7413 For more information, please contact: 581 Avenue of the Americas, 5th Fl New York, NY 10011
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