The document discusses designing a social commerce experience on tablets. It outlines the goals of leveraging e-commerce through social networking and deciding to design an iPad app for a rich experience and usability. The tasks involved understanding existing processes, defining personas and scenarios, building workflows, placing real content, and improving the user experience. Content audits, competitor analysis, and heuristics analysis techniques were used. Features like social sharing, maps for buyer-seller relationships, augmented reality, group shopping, and gifting were incorporated. A prototype was created and tested to gather feedback on usability.

1. What to Buy
?

2. Social
E-Commerce
Experience
By
Kasoju Karthik
Mob: +91-7669298681
Email: Kasojukarthik@gmail.com

3. The Problem
• The task at hand was to design a
Social Commerce Experience on Tablet
• I have ensured that while meeting the specifications and
requirements of the design brief, I have also extended
the brief to incorporate more details and a rich user
experience.

4. “Social commerce requires more than the proliferation of share and
connect buttons within the e-commerce funnel. It requires us to
produce a truly new commerce experience in which users show up
to shop (not just buy), and in which the interaction model revolves
around other people who share their interests and passions.”
-Craig Donato, CEO of Oodle
“If I had to guess, Social Commerce is the next thing to blow up”
–Mark Zuckerberg
“

5. Task and Strategy
The main goal was to design an Tablet Module that leverage the E-
Commerce through Social Networking. Based on this core
requirement, I decided to design a iPad App .
Why App?
• Rich Experience
• Tech Savvy User Base
• Memory
• Better Usability

6. The project involved designing interactions and data visualizations for
several aspects. I broke the entire project into several smaller tasks in
the following order:
• Understand the existing Ecommerce,
Social Networking and Social
Commerce Process.
• Understand the working, benefits and
details of a Social Commerce
Process
• Define a set of personas and
scenarios that could serve as
• Building the workflow based on
scenarios.
Placing real content in the design to
gauge it’s usability.
• Building better data visualization.
• Improving the overall user
experience and interactions.
Primary Secondary
Task and Strategy

7. • For this project I used a bunch of UX techniques like:
Content audits
Competitor analysis
Heuristics Analysis
Mental models
Affinity Diagrams
Use cases & Personas
UX Process

8. Content Audits

9. Competitor Analysis

10. Social Login Social
Features
Seller
profile
Wish list Credits Customizer
Wanelo Yes Yes No Yes No No
Social Bliss Yes Yes Yes Yes No No
Threadless Yes Yes Yes Yes Yes Yes
Stylebook Yes Limited No No No No
Monogram Yes Limited No No No No

11. Heuristics Analysis

12. Psychology of Social Commerce
81%
of consumers
receive advice
before buying.
77%
online shoppers use reviews
to make a purchase
decision
77%
of people like getting
exclusive offers
that they can redeem

13. 42%
Shares offers and
exclusive deals they
have received
through their network
50%
of shoppers have
made a purchase
decision based on
Facebook
recommendation
62%
Of online shoppers
are brand loyal due
to online satisfaction
Psychology of Social Commerce

14. Share driven Traffic and Revenue
Facebook:
4.15$ per share
14Visits
Twitter:
1.85$ per share
33Visits
Pinterest :
2.33$ per share
11Visits

15. Differences

17. Design

18. Real Life Offline Shopping Experience
Sharing Stuff is good.. But Sharing experiences is way better.

19. • To simulate the real life Offline shopping experience
• Joy of shopping with friends online.
• As a social referral platform it provides an opportunity to
businesses to increase referrals, revenue and conversions with
custom offers and suggestions by turning their order confirmation
page into a social tool
Concept

20. 3 Kinds of Low level Personas
• People who are willing to sell
• People who are willing to buy
• People who are willing to explore

22. 6 C’s of social commerce
• Content
• Community
• Commerce
• Context
• Connection
• Conversation

23. Features incorporated :
Social Share (Custom and Global)
Buyer Seller Relationship through Maps
Augmented Reality
Group Shopping and Wish lists
Calendar with a Scheduler
Gifting Opportunities
Global Shopping
Social Login
Celebration

24. Get Suggestions Find Sellers
through Map
Try Magic Mirror
and ask for
suggestions
Group Wishlist Login and Invite
friends to gain extra
Celebrate with
friends

25. Flow Chart

26. Feed Flow

27. Profile
Flow
Wish list Flow Magic Mirror Flow

28. Calendar Flow Dashboard Flow

30. Prototype link :
http://invis.io/5714ME58T

35. Usability Testing and Feedback

36. Questions

37. Thank You!