Is your website converting? If not, then it’s time to revamp your website. Get in touch with website development specialists for effective redesign process.

2. •Website redesigning is a strategic business decision
as your business site reflects you and your brand.
•So before you revamp it, you need to make adequate
observation and gather facts to figure out whether this
step is inevitable as frequent redesign can make your
website deviate from its strategic goal.
•Here are few checklists you need to go through before
you actually initiate the redesign process:

3. •As redesigning is a huge investment you need to ask
yourself repeatedly why you want to go for it.
•Before you make any change to your site design, get
your hands on the analytics and note down your
starting position for key website metrics like visits,
conversion rates, search rank, visits and others.
•Then set clear goals about the change you want to
achieve in these metrics with redesign so that you can
create strategies for realizing each goal.
•From these goals you would have key performance
indicators which can be used to measure the effective
of redesign.

4. •Buyer behaviour has been changing over the years and
there is an increasing expectation of personalized
experience among them.
•Therefore, you can address this need of buyers by
integrating personalization engine and strategy in your
redesign to rectify weak conversion rates.
•Even your analytics would help you generate personal
preferences data for existing customers and by
creating unique personalized experience for them, you
can boost sales.
Personalized web experience

5. •As there is a tremendous increase in the number of
customers using mobile devices to shop online,
businesses who have not yet optimized their site to
adapt with this change are losing out a great deal.
•Moreover, when mobile users don’t find it intuitive to
navigate your website with their devices they would
end up at your competitors’ websites.
•Therefore, consider transforming your website to
responsive design with your impending redesign.
Use responsive design

6. •Just going responsive won’t be enough to enhance
mobile experience of your customers.
•Therefore, make this redesign an opportunity to even
rectify navigation issues, if any, because your buyers
want to finish the buying process without much hassle
and if they one experience ease they would be your
repeat customers.
•Also make your site visually appealing and optimize it
for search engines by following modern SEO
guidelines.

7. •If after going through the above steps, you think that
redesigning your website is the right thing to do for
your business then consider these top tips to make a
highly functional website:
Let loose your creative muscles

8. •Now, get started with collecting feedbacks from all
those who are using your website, your customers and
your colleagues as well.
•People within your company can guide you about what
is not working below the surface and your customers
feedbacks can give you insights about the look and
feel, functionality and overall user experience.
Get guided by feedback's

9. •As redesign is a strategic business decision it is
important to allocate budget right from the beginning
so that after defining the scope of the project you
know the extent of feasibility of each and every change
you want to bring upon with the redesign process.
Allocate budget

10. •All is good if that works well with your customers. If
they like it then your resources and efforts invested
will bear fruit. Therefore, make user experience and
functionality the key areas of focus in your redesign
process.
•Take page load time, speed of website, navigation and
all other aspects related to UX under consideration to
get traffic and high conversions.
Prioritize UX and functionality

11. •Hope you got some idea about how to
proceed with your redesign process and
which areas to mainly focus on.
•It is advisable to seek professional expertise
to make an informed investment.
Originally Published on - https://goo.gl/UWCLpO

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