2. Mission:
To become the primary destination
where viewers interact with live events
3. Summary
Real-time gaming for live events, providing value to all stakeholders
Viewers Content / Events
• Second screen gaming for live • Real-time gaming to encourage:
and televised events ‒ Live television viewing
• Compete by predicting the ‒ Increased engagement on
outcomes in real time TV and in stadium
• Provide > value to advertisers
Advertisers
• Enhanced connection between
ads and viewers
• Interactive communication and
consumer feedback
4. Founding Team
Lauren Glaubach Ben Handzo Kassidee Kipp
Director of Marketing @ Product Manager and Director of Product @
Bloomspot Designer, Mobile Bloomspot
@ CitySearch
Past: Brand Manager Past: Google
@ ESPN & Walt (AdSense)
Disney (Strategic
Planning)
BA (Phi Beta Kappa) BA Princeton BA Dartmouth
Princeton University, MFA College, MBA
University, MBA School of Visual Arts Harvard
Harvard
Technical Team
• Jeff Michels, Developer (contract): MS Stanford, former Googler, startup experience
• Jon Cooper, Advisor: Carbon Five team lead, Giftly founder, 16 yrs dev. experience
5. Problem/Opportunity
In-Stadium Advertising Threats to Traditional Mobile Advertising a
Inefficient TV Advertising Nascent Market
• Local businesses too • Time shifting: 86% of • Mobile ads make up only
small to handle people watching time- ~5% of all ad spending
manually shifted shows fast • Limited amount of space
• Larger footprint needed forward the ads makes it difficult to serve
for most national brands • Growth in advertising mobile ads without
• ROI metrics opaque coming from live events disrupting experience
Live Event Spectators TV Viewer ADD / Real-Time Connection
on Mobile Devices Second Screen and Interaction
• Mobile phone becoming • 52% use device while • Live NFL generates
more prominent at live watching TV mobile web usage spikes
events, with spectators • 23% text others watching (6M hourly UVs vs. 2M)
eager to share and the same show • 1,300 tweets about
record opinions, pictures • 38% use phones during Luck’s first TD pass
and video commercials (during pre-season)
6. So Called Games 1st Game: Your Call Football
Closing the loop between what’s on TV (in this case, NFL games) and who’s watching it
1. Join or Create a Room: 2. Start Calling Plays: 3. See how you Rank:
these are the people rack up points for every each possession is a
you’ll be playing against correct call new hand, so there are
plenty of chances to win
7. The Market: Your Call Football
Football Viewers
• 200 M unique viewers in 2011 season
• Each game: 17.5 M viewers on TV | Over 67,000 attend in person
Fantasy Footballers Casual Gamers
• 27 M in 2011 season • 60% of MSN survey
(13.5% of audience) respondents planned
• Spend 6-15 hrs/wk to fill out an NCAA
bracket
A more casual Fantasy. A more intense Bracket. Likely a mix of all 3 groups.
1% of Football Viewers: 2M Market Opportunity
13.5% of Football Viewers: 27M Market Opportunity
60% of Football Viewers: 120M Market Opportunity
8. User Acquisition Strategy
Alpha Local National
Word of mouth & viral, In-game text and FB challenges, Newsfeed updates, Tweets
Targeted Outreach Stadiums Paid Advertising
• Fan Communities • Support live games for • SEO / Search
• FB Fan Pages in-person play • Internet Ads / Adwords
• Twitter Feeds • Distribute flyers to
• Fan Blogs incoming ticket holders Distribution Partners
• College List Serves at stadium gates • Affiliate networks (NFL
• Provide instant prizes bdcasts / commentary)
to winners (i.e.
Local Efforts
beverages, signed
• Sports Bar Contests /
jerseys, etc.)
Parties
• Sports Bar Signage
Local Advertising
• Local businesses and
merchants who want to
attract ticket holders
9. Monetization
Advertising
• Integrated in-app advertising
• Consumer research during game breaks
Sponsorships
• Sponsorships of various elements of game play
(possessions, rooms, leaderboards, chat)
• Brands targeting sporting audiences
In App Purchases
• Virtual currency with paid refills for continued play
• Virtual goods for decorating user avatars & broadcasting team allegiances
• Revenue Expectations: $.10 - $.50 ARPU/month
10. Competitive Landscape
Key Competitor: Preplay Potential Entrants
• Non-integrated • Develop free prediction
ads, banner ads game to increase
disruptive viewer engagement
• Technology issues – • Acquire PrePlay or
delays in real-time other entrant
game updates
• Little traction
• Non-intuitive options
So Called Games Comp. Advantages So Called Games Defensibility
• Complementary, integrated experience • High switching costs
between viewers and content ‒ Lifetime personal record +
‒ Ads served during game down time accumulated points
‒ Ads interactive + feedback-oriented ‒ Social network co-investment;
‒ Real-time game updates with no friends stay / leave together
delay ‒ Player inertia
• Easy and intuitive user interface • Speed to develop and add new features
11. Financing Rounds & Goals
ANGEL FUNDING SERIES A FINANCING
BOOTSTRAP ($500k—$800k ) June – ?
FINANCING ($45k)
Nov. ’12—May ‘13 * Launch and scale
June – Oct. ’12 products for prime time
* Test football product with televised games
* Build and refine alpha live football games @
football product Stanford * Build, test, and launch
* Test with friends & family products for other sports
* Launch in-app ads categories (live and
during Sunday Night Prime
Time games * Build and test baseball televised)
product @ AT&T Park * Explore reality TV opp.
