The Detroit Tigers aim to increase average ticket sales to 39,000 within two years through a digital marketing strategy targeting male sports fans ages 17-55. The plan includes rewarding fans for ticket and merchandise purchases with discounts and perks, creating behind-the-scenes blog content to build fan interest and connection to the team, using social media to engage fans in real time, and paid search advertising to drive traffic to games and purchases. The monthly budget of $48,000 would cost $576,000 annually, a reasonable amount for a $680 million organization.