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PR in Poland 2

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Kaja Tampere
Kaja Tampere
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Corporate PR in Poland Activity of PR agencies on Polish market Prepared by: Dorota Chaberko Monika Winiarsaka
Situation Before 1990 ,[object Object]
Situation After 1990 ,[object Object],[object Object],[object Object]
Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2006
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Levels in Polish PR activity level A – The biggest PR agencies/ several or dozen employee level B- middle PR agencies- few employee level 3- small PR agencies- employing students Individual advisors
New Polish Association ,[object Object],[object Object]
Examples of PR agencies in Poland Business Media Communication NBS Public Relations Partner of Promotion Mmd
Growth of interest about PR from companies side Why? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],OUR PROBLEM ? Polish companies are nod good enough clients for PR agencies. Lack of glorious niews to be announced
[object Object],[object Object],[object Object]
PR specializations: Services Corporate Financial Products Interior Exterior Crisis management Live style ,[object Object],[object Object],Nowadays some agencies offes full-service – they focus only on this field on which they are the best
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Digital PR – new agency in Poland Company which comminicate by using electronic media . Service of creating and supporting company’s reputation in internet by contacts with opinion liders in network Plans: Company wants to introduce new communication projects using community portals and creating blogs around brands
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About fatal results of press conference
Classic version ,[object Object],[object Object],[object Object],[object Object]
Nowadays version ,[object Object],[object Object],[object Object],[object Object],What hopper is doing?
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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PR in Poland 2

  • 1. Corporate PR in Poland Activity of PR agencies on Polish market Prepared by: Dorota Chaberko Monika Winiarsaka
  • 2.
  • 3.
  • 4.
  • 5.
  • 7.
  • 8.
  • 9. Levels in Polish PR activity level A – The biggest PR agencies/ several or dozen employee level B- middle PR agencies- few employee level 3- small PR agencies- employing students Individual advisors
  • 10.
  • 11. Examples of PR agencies in Poland Business Media Communication NBS Public Relations Partner of Promotion Mmd
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Digital PR – new agency in Poland Company which comminicate by using electronic media . Service of creating and supporting company’s reputation in internet by contacts with opinion liders in network Plans: Company wants to introduce new communication projects using community portals and creating blogs around brands
  • 21.
  • 22. About fatal results of press conference
  • 23.
  • 24.
  • 25.
  • 26.