1. Case study: antibiotic use in rural China Dr Adrian Ely and Prof Chenggang Jin www.povill.com
2. Backward mapping: a ' simple ' research methodology ... 1. Start with regulatory perspectives on the problem … … how do regulators shape user practices? Regulatory worlds 2. Start with practices and perspectives of poor users … … how do their concerns diverge from regulatory perspectives? Poor users Antibiotics in China
3. Pneumonia-Unnecessary care -considerable burden Drug use Unnecessary cost (RMB yuan) 6 (2.60%) Needed 231 101 (43.72%) 124 (53.68%) Total Necessary Unnecessary 0.3 Min 40.52 Median 91.16 SD 540.8 74.12 124 Max Mean N