The document summarizes a meetup about mobile platforms and development. It discusses updates to iPhone OS 3.0 and Android 1.5. It also covers expanding to new platforms, pushing functionality to the cloud, and a demo of iPhone core graphics. Highlights of Android 1.5 and challenges of managing hardware fragmentation are presented. An overview compares platforms like iPhone, Android, BlackBerry, and Windows Mobile. Mobile cloud computing and its pros and cons are briefly addressed.

1. Mobile Monday & MassMobile Developer's Meetup June 15, 2009

6. Bluetooth is Social Metcalfe's law

7. Location, Location, Location Everyone is somewhere, it probably matters

8. Hardware ♥ Software If it has a chip, there will be an app for that

9. Push & Shove Prepare to be distracted Twitter Facebook ESPN SMS Gmail IM AP News RSS Calendar Sale! Flight Status Stock Alerts Weather Alerts Friend Online CNN Google Alerts Oil Change AOL Expedia

10. Music, Apps, You Up sell Consumables & Subscriptions

12. RT @graiz we build apps raizlabs.com

22. All data as of March 2009 or later Sources: Apple FY09Q2 Results AppScout CNET Wireless eWeek IntoMobile News Mashable Mobile Phone Development RIM FY09 Results StyleTap WikiPedia – App Store WikiPedia – Windows Mobile ZDNet engadget Platform Highlights © Copyright of Localytics Est. Users (worldwide) 15M 1.5M 30M 50M 30M App Store Launch July-08 Oct-08 April-09 May-09 Fall 2009 (projected) Est. # of Apps 50K 6K 2K 1K 20K Developer’s Revenue Share 70% 70% 80% 70% 70% Set-up Cost $99 (enterprise: $299) Free $200/ 10 updates $200/year, $20/app $99 for first 5, then $99 for each app Payment method iTunes Google checkout PayPal Carrier/ credit card N/A

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31. Apperian Software Strategy Component Libraries - Reusable components and libraries used internally - Accelerate projects and reduce costs Application Frameworks - Incorporate workflow and business processes - Minimal configuration by client (20%-30%) Industry Solutions - Pre-built apps with enterprise features - Easy integration with other enterprise apps

32. Our Work eCards on iPhone mCommerce UGC/Social Networking Accelerometer In App Upgrades (3.0)

33. Our Work GPS Treasure Hunt Core Location Perimeter Loopt API Social Networking/Nearme MicroCatalog/Commerce Store Locator Game Play

35. Our Work Mobilize Music TV Follow the “Pulse” Event Based Social Networking Favorites/Real Time Polling Dynamic Playlists based on mass preference

36. CoreGraphics Demo

37. www.meetup.com/massmobile Raj Aggarwal [email_address] Twitter: @localytics www.localytics.com