Kate O'Neill gave a presentation on the meaning of place. She discussed how the meaning of a place comes from people feeling empowered to create their own experiences there, the stories that are collectively told about the place, and the community that is created. She used examples of college campuses, cities like Nashville, and conferences to illustrate how meaning arises in different contexts through shared experiences and narratives.
9. twitter:
@kateo
@koinsights
#civsa2015
My work has always been about
relevance and meaningful
experiences.
language:
the vehicle of meaning.
how we convey
intent and significance.
the Web / Internet:
how we capture
and transmit
knowledge globally
data:
how we model
what is potentially
meaningful
marketing:
how we understand
what has value to whom
in what context,
and influence intent
through alignment
and relevance
experiences
human
understanding
meaning
relevance
22. twitter:
@kateo
@koinsights
#civsa2015
“We travel, initially, to lose ourselves;
and we travel, next, to find ourselves.
…
And we travel, in essence, to become
young fools again — to slow time down
and get taken in, and fall in love once
more.”
― Pico Iyer
44. twitter:
@kateo
@koinsights
#civsa2015
Sign up for our upcoming webinar
with promo code CIVSA for 20% off:
“Meaningful Stories”
bit.ly/mgflstories
June 30
Want more help with
brand storytelling?
57. twitter:
@kateo
@koinsights
#civsa2015
The Meaning of Place:
‣ is in how empowered we feel to
create our own experiences there.
‣ is in the stories we collectively tell
about it.
‣ is in the community we create
there.
60. twitter:
@kateo
@koinsights
#civsa2015
Sign up for our upcoming webinar
with promo code CIVSA for 20% off:
“Meaningful Stories”
bit.ly/mgflstories
June 30
Want help with
brand storytelling?
Don’t forget!