2. Jennifer Lin . Kathy Garfield . Charlene Sitchon . Jamie Hurrell. Joseph Rippolone . Elizabeth Adamo . Kristen Marzonie Group 3 Let us introduce ourselves:
3.
4.
5. RESEARCH Surveyed hockey & lacrosse players ages of 15-22 Gained insight into lifestyle & preferred methods of communication Visited Warrior Retail locations & HQ Consumer behavior/buying habits
-Area to try on and purchase warrior footwear -Utilize existing sponsorships with ESPN’s coverage of the NCAA Lax Championship and the MLL as well as pro players -Go to both HOCKEY and LAX events
Gives us a chance to leverage our existing relationships with our current, core customer base and then branch out from there, because it will start with them. If they enjoy the products, it will reach out to their friends who maybe aren’t current Warrior customers, but it will spread and become more mainstream from there.
Code #86: No matter where you start, always end up on top Code #58: No pink, plaid, or popped-collars (guy in dunk tank violates this)- kind of like hazing If they win any of these obstacles, they can win free codes t-shirts and discounts towards Warrior Merchandise & footwear
Tour targeted to certain markets/regions of the country to be maximize their budget
