Contenu connexe Similaire à Voice Global: How to audit your voice footprint and use SEO to improve your voice search presence (20) Plus de WO Strategies (14) Voice Global: How to audit your voice footprint and use SEO to improve your voice search presence2. CEO, WO Strategies LLC
Built first website in 1994.
My plans can crash websites.
Once down for 4 days and still
received almost 1.3 million
visitors/mo. (up from 300K).
30. 70% look for local information weekly
Source: https://bit.ly/3cSZ62A
36. Do you have enough EAT?
● Expertise
● Authority
● Trust
*Higher bar for YMYL sites
Google’s high quality content questions
37. Does your content answer intent?
"Intent beats identity.
Immediacy trumps
loyalty." Google's VP of marketing,
Lisa Gevelber
43. “Voice search on desktop and the
Google app use the power of the
Knowledge Graph...”
- Google
44. Add context to your content
● Add schema.org attributes
● And link to data sources about you
Google recognizes.
45. KG Resources
• Do a search of Google’s Knowledge
Graph
• Structured Data Testing Tool
69. Speakable Schema = Google Action
Identifies sections within
an article or webpage that
are best suited for audio
playback.
71. How to Schema.org = Google Action
Most of the time these
queries result in YouTube
results…
73. “How To” Markup Resources
● How To markup instructions
● Generator here
82. Build a Google Action Resources
● How to is here.
● Templates to build an action.
89. Measuring FS Rankings
● You need an SEO tool
(Ahrefs, SEMRush,
GetStat).
● Rankings are volatile.
● Tools can also measure
People Also Ask (which
often are also FS)
92. Run a search test
with UserTesting but
with voice inputs
Search Focus Groups
95. Visits to your site from a voice result
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