Slides from the crowdfunding workshop given at Impact Hub Geneva on 13 July 2016. Emphasis is placed on reward based crowdfunding and communications.

1. CROWD
FUNDING
FOR
IMPACT
13/ 07/ 16
@ Impact Hub Geneva

2. 1. Quick overview of the market
2. Types of crowdfunding
3. Benefits of crowdfunding
4. Questions to ask before crowdfunding
5. Pre-Campaign work
6.During Campaign work
7.Post-campaign
8.Useful insights
CONTENT
OUTLINE

3. TYPES OF
CROWDFUNDING
equity or investment based
lending based
donation based
reward based

4. EQUITY
CROWDFUNDING
Contributors become part-owners
Generally 6-figure+ investment
goals
Not relevant to nonprofits
Generally heavily regulated in
countries

5. LENDING
CROWDFUNDING
Also known as peer-to-peer
lending
Offers easier, faster and
cheaper access to financing
Platforms help investors to fix
an interest rate

6. DONATION
CROWDFUNDING
Contributors do not receive
anything in return
Generally small amounts given
Used by individuals and for
social fundraising initiatives

7. REWARD
CROWDFUNDING
Contributors receive
rewards/perks for contributions
Small to moderate amounts
given
For-profit and nonprofits can
run campaigns (some platforms
only serve one of the two)

8. BENEFITS OF REWARD
CROWDFUNDING
Market Testing Build & Improve
your Story
Fail Fast
Succeed Faster
Raise Money Brand Awareness
Build
Community

9. QUESTIONS
TO ASK
YOURSELF
BEFORE
RUNNING A
CROWDFUNDING
CAMPAIGN
Why do you need to raise money?
Do you have the resources to run a
campaign that could last a year?
Have you done the math?
Do you have the key networks in place?

10. STARTING
CHECKLIST
There are 3 phases to a crowdfunding
campaign and much of your success will
depend on how much you put into the pre-
campaign phase.

11. KNOW
YOUR
AUDIENCE!
RESEARCH
- similar campaigns
- your existing community
- potential partners
- potential networks
- relevant press contacts

12. YOUR STORY
COPY
VIDEO
PERKS

13. Send out press release
Launch email campaign
Launch social media content and outreach
Provide regular updates and thank supporters
Analyse and tweak perks
During the Campaign - 2/3 hours a day

14. inform your supporters about results
send out final press release
deliver your perks
keep your supporters updated
THE FINAL STAGES

15. MARKETING REACH
A typical call to action to visit campaign page
has a 3% conversion rate. Of that 3% , 1% will
invest.
If you set your campaign goal at $ 10, 000 and use
the $ 25 perk as your base. You will need 400
donors. That means you need your marketing reach
to be 1, 330, 330 to gain 40, 000 clickthroughs to
your campaign page. With the 1% invest rate, you
will then get your 400 donors and reach your goal.
CALCULATION

16. UPDATES
Around 12 updates
throughout campaign
On avg, 40% of contributions
come in the first & last 3 days
START/FINISH
On avg, they added 9 perks. $10-
$30 perks are the most popular
PERKS
Need tech, business, and
comms savvy people
TEAMWORK
Campaigns with videos
raise 8 times more
VIDEO
US, Canada, UK, Australia &
Germany are biggest contributors
GLOBAL REACH
INSIGHTS OF SUCCESSFUL
CAMPAIGNS
source: IndieGoGo

17. THANK
YOU!
13/ 07/ 16
All images courtesy of Freepix