Personal Information
Entreprise/Lieu de travail
london, london United Kingdom
Profession
planner
Site Web
delicious.com/kathrynellis
À propos
I am currently a senior level planner leading integrated strategy across all my clients. I recently moved to Bristol as a lifestyle choice, but that does not mean I have lost my London ambition and drive. I also lecture in account management and planning at various universities across the South, as I am extremely interested in developing the next generation of creative talent.
Specialities: digital, planning, integrated, financial services, retail, advertising, point of sale, consumer psychology,
Mots-clés
advertising
planning
account management
strategy
careers
communications
primary research
insights
campaign
roi
roles
advertising agency
creativity
agency
marketing
briefing
data
big data
ethnography
depth interviews
qualitative research
focus groups
quantitative market research
sampling
survey
secondary research
research
purchase journey
behaviour
psychology
decision making
consumer psychology
purchase decisions
frameworks
models
insight
account planning
project management
agile
process
econometrics
effectiveness
profitability
finances
job
briefs
best practice
clientside
technology
future
education
structure
skillset
business model
clients
panning advertising communications strategy insigh
pr planning strategy insights advertising communic
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