Your clients are satisfied with your agency’s digital creative results - but they still want to know more. Expect clients to ask about the ROI of their social media programs. This preso shows you what the gains and costs of social media are.

1. PR Agency Social Media ROI Calculator (And how PR firms can benefit) www.kathyherrmann.com

2. Your clients are satisfied with your agency’s digital creative results. Yet they still want more.

3. We need to know…how much have we gained versus the cost?

4. Are you ready to show your clients the ROI for social media engagementandmonitoring?

5. The purpose of business is to generate revenuesor increase profitability. Get client exec attention by showing them themoneyassociated with your social initiative.

6. Convert social benefits (like influence, loyalty, engagement, etc.) into monetary terms…. …yes, really.

7. Social media can and shouldbe valued.

10. Savings from:

11. Consumer insights,

12. Brand protection, and

13. Lead generation.Note, clients using social media can also accrue cost savings for their call centers, but that isn’t a focus in this preso.

14. Expect high socialmargins Gains Costs

15. Marketing Revenues Expand revenues by extending Impact and Reach. Earn higher revenues from better messaging.

16. Marketing Revenues Benefit to PR agency – Demonstrable value of services.

17. Consumer Insight Savings Social Monitoring– Clients gain cost savings by substituting ongoingandreal-time social monitoring for traditional market research.

18. Consumer Insight Savings PR agency service opportunity -- Social monitoring services, including preparation of Insight reports. (Your added agency services to your client is still likely to be lower than cost of traditional market research).

19. Brand Protection Savings Clients gain savings from early warnings to brewing crises, conversations and events. Fast action means revenue preservation to them.

20. Brand Protection Savings Impact on PR agency: Lowered need for crisis communication services. Partial or full revenue substitution via social monitoring services. Continued need for crisis planning.

23. Costsfrom social initiatives fall into two primary buckets – People and Technology.

24. People costs… Client employees who make up the social team. Third parties can include: PR agency. Marketing agency. Consultants.

25. Tech costs for Social platform Pretty doggone low compared to gains potential.

26. Summary

27. Social metrics tells what you did. Step aheadof competitors by showing more.

28. Show social media results in ways client CXOs will best understand…. …and that’sdollars and sense, with a defendable ROI.

29. About your social ROIThought Leaders

30. Leading expert on social business and change management. Practice centers on business process design and definition, valuation, and the user experience. Valuation expert and designer of the ValueRight methodology and tool for social business valuation (and ROI) determination. Active participate in the SCRM Accidental Community on Twitter, a premier group of social business thought leaders. www.kathyherrmann.com

31. Contact me to help to get our help with your ROI calculation needs… Kathy Herrmann 571-236-7929 sales@kathyherrmann.com www.kathyherrmann.com