Kathy Levinson is an award-winning business executive and advocate for human rights. A successful leader in the global high-tech ecosystem, Kathy Levinson serves as an advisory board member of Illuminate Ventures, a San Francisco Bay Area-based venture capital firm. Working with high-growth, “lean startups” based in North America, Illuminate Ventures focuses on tech innovation. Part of its success has been rooted in investing early in innovative companies like BrightEdge Technologies.

1. How BrightEdge
Technologies Is
Reforming Content
Performance
Marketing
Kathy Levinson

2. Introduction
Kathy Levinson is an award-winning business executive and advocate
for human rights. A successful leader in the global high-tech
ecosystem, Kathy Levinson serves as an advisory board member of
Illuminate Ventures, a San Francisco Bay Area-based venture capital
firm. Working with high-growth, “lean startups” based in North
America, Illuminate Ventures focuses on tech innovation. Part of its
success has been rooted in investing early in innovative companies
like BrightEdge Technologies.
Dedicated to seamlessly synthesizing SEO and content marketing
through advanced technology, BrightEdge helps businesses connect
with customers in three ways: by helping them discover demand,
create optimized content, and measure results. Here's a closer look
at these three services.

3. BrightEdge Technologies
-To help businesses discover demand, BrightEdge's powerful software
forecasts potential market gains, provides a map of key competitors
on a page level, identifies content most likely to engage customers,
and offers effective keywords utilizing Data Cube.
-BrightEdge analyzes a company's current content to identify its most
successful SEO for future campaigns, thereby maximizing ROI on
preexisting assets. Using ContentIQ, it also maintains online content
to identify vital website errors quickly.
-Precise site reports target conversion performance, even on a page-
by-page level, so companies can see what works and implement it in
the future. A powerful StoryBuilder platform allows companies to
track all their content narratives in one place, using proprietary data
and web analytics.