My background: 20 years of sales & marketing – Read in the newspaper or seen in the paper? How is it relevant to business? Future places you can go for more info?
Buzz phrases old way was more of a broadcast. Static web sites, the most contact would be a contact form. Web 2.0 brings interactivity. User adds to the conversation and things are cyclical. Digital generation, broadband makes it possible
Different social media platforms that exist…
Choices can be overwhelming—new sites added every month. Which ones are worth your time?
Conversation is going on whether you’re there or not. If the conversation is positive, look for ways to engage. If negative Collaboration