9. Social media connection model Each social media site is like another door to your web site and/or blog. Sometimes your audience/message will overlap—that’s okay! INTRO Blog Web Site
39. Why should I create a Facebook page for my business? If you could set up a free trade show booth at a venue that would expose you to 138 million people (per month), would you do it? 2 nd most popular web site per Quantcast.com as of 4/19/10. (#1 Google) FACEBOOK
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41. As of this writing, there is no cost to join Facebook—only for the advertising if you choose to do so.
48. First add info Click ‘Save Changes’ when finished FACEBOOK
49. Click once ‘Basic Info’ and ‘Detailed Info’ have been entered. FACEBOOK
50. Write a short synopsis of what you offer. Use key words that someone who needs your service might use on a search engine to help improve your odds of being found and to let fans know why they should want to follow you. FACEBOOK
51. If you will be sharing duties for updating your Facebook page with other people, add them as administrators so they may access the page as well. FACEBOOK
56. Step 1: Browse to the correct folder where you have your photo or logo stored. (Size limit is 4 Mb.) Step 2: Check this box Step 3: Click ‘Uplooad Picture’ FACEBOOK
74. Super-charged tweets: Type your tweet here, then choose desired scheduling option. Tip: save frequently used tweets as drafts to avoid re-typing. ADVANCED
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77. Linking LinkedIn, continued LinkedIn’s BlogLink application makes it easy to link to your Twitter and/or blog account You can use the poll application to get answers to a question ADVANCED
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Notes de l'éditeur
Different social media platforms that exist…
Buzz phrases old way was more of a broadcast. Static web sites, the most contact would be a contact form. Web 2.0 brings interactivity. User adds to the conversation and things are cyclical. Digital generation, broadband makes it possible
Conversation is going on whether you’re there or not. If the conversation is positive, look for ways to engage. If negative Collaboration
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