1. Social Media Crash Course

2. Goals 1) Today’s landscape 2) Who are the players? 3) How Obama & Congress are utilizing 3) Tools you can use

3. The Landscape

4. 40 million active on social networks

5. Fastest Growing Twitter - 343% Tagged - 330% Ning - 251% LinkedIn - 193% Last.fm - 121% Facebook - 116% Source: Nielsen Online Press Release, 9/2008

6. Most Popular in 2008 Blogger - 222 million Facebook - 200 million MySpace - 126 million Wordpress - 114 million Windows Live Spaces - 87 million Yahoo Geocities - 69 million Flickr - 64 million hi5 - 58 million Orkut - 46 million Six Apart - 46 million Source: comScore

7. 276% growth of Facebook profiles created by 35-54 year olds in the last 6 months

8. 193% growth of Facebook profiles created by 55+ year olds in the last 6 months

9. $46,893,000 Amount Obama’s YouTube video views during election are worth if they’d been put on television

10. The players & tools

11. Facebook

12. Facebook Profiles - Individuals Groups - Grassroots Causes - Non-Profit Pages - Public Orgs/Businesses

13. Facebook Facebook Ads: A Microtargeting dream

14. Facebook

15. Facebook

16. Twitter What the heck is it?

17. Twitter Share what you’re interested in

18. Twitter Who is participating? Every day people Newspapers Businesses Non-Profits Elected Officials

19. Twitter Who is participating?

20. Twitter Who is participating?

21. Twitter Who is participating?

22. Twitter Who is participating?

23. Twitter Some tools to help

24. YouTube/Flickr

25. YouTube

26. YouTube

27. Qik

28. Flickr

29. WhiteHouse.gov

30. HealthReform.gov

31. Recovery.gov

32. LinkedIn

33. LinkedIn Social Network for business people

34. LinkedIn Social Network for business people

35. Questions? dcigroup.com/socialmedia * @katieharbath