Want to write a white paper to include in your marketing collateral? Not sure how? This presentation will show you what you need to know in four steps. Now get started!

1. How
to
Write
a
White
Paper

2. Define
Your
Audience
STEP
ONE

3. What
is
your
audience’s
knowledge
of
the
issue?
Your
answer
determines
the
length
and
breadth
of
the
paper.

4. Clarify
the
question
or
problem
STEP
TWO

5. Why
are
you
writing
this
paper?

6. Describe
how
the
situation
occurred
STEP
THREE

7. STEP
FOUR
Describe
the
solution

8. What
is
the
general
solution?
What
is
the
unique
differentiator
your
company
can
offer?

9. Include
a
glossary
of
terms
and
info
on
your
company
:)
Don’t
forget!

10. Need
help
with
your
content
marketing
plan?
Contact
us:
@SpyglassDigital
accounts@spyglassdigital.com
spyglassdigital.com

11. Image
Credits – Slide
1:
Flickr.com/dantaylr
– Slide
2:
Flickr.com/boo-­‐x
– Slide
4:
Flickr.com/horiavarlan
– Slide
5:
Flickr.com/designgate
– Slide
6:
Flickr.com/pss
– Slide
7:
Flickr.com/alexnormand
– Slide
9:
Flickr.com/donnieray
– Slide
11:
Flickr.com/42andpointless