This document discusses social media and tourism 2.0. It defines social media as content and media created by communities on the read/write web. It outlines various social media services and tools like blogs, social networks, photo sharing, and microblogging. It provides examples of tourism 2.0 projects on social networks, user-generated reviews, and trip planning/sharing sites. It offers tips for getting started with social media for tourism organizations, including blogging, listing events, sharing photos/videos, using Google Maps, and maintaining a diverse online presence.
1. Social Media and
Tourism 2.0
Katie Lips
Social Media Strategist
Kisky Netmedia
www.kisky.co.uk
2. Overview
• What is Social Media?
• Networks, Communities, Tools
• Tourism 2.0 Projects
• Tips for Getting Started
3. What is Social Media
• A trendy buzzword?
• Content & Media created by a community?
• Read/ Write Web: read and written by the
masses and uncontrolled by organisations?
• A conversation?
14. Key Activities
• Talking about what you are going to do
• Researching from others who’ve done the same
thing
• Sharing advice
• Creating a mesh of diverse content across the web
in multiple spaces
20. The New Web Presence
• Identify your community
• Talk
• Take part
• Use many spaces online
• One to one relationships
• Create a “Social Media Cocktail”
21.
22.
23.
24.
25. People will...
• Find your brand or product without having
to search (very hard)
• Interact with you in their social networks
(without having to leave)
• Offer feedback and advice & help to improve
a product, a venue, a destination even
• Feel like they know the ‘provider’ better
(and trust you more)
• Promote you (without you paying them)
26. Business Benefits to
simple Social Media
• Short term “buzz”
• Long term reputation & trust
• Reduce costs
37. Activity specific
communities
• Walk Jog Run: http://www.walkjogrun.net/
• Bikely: http://www.bikely.com/
38. What’s Hot in Tourism
2.0 Projects?
• Trust, User Referrals and Reviews
• Individualism and Personalisation
• Activity not Place
• Personal Broadcasting and Travel Blogging
• Finding and working with Evangelists
• Being in the hottest new Web2.0 app
• Google Maps
39. What’s NOT Hot in
Tourism 2.0 Projects?
• Astroturfing and unnatural “Pay per Post”
• A belief that ‘users’ will do the hard work
(and make “UGC” for free for you)
• Building more empty ‘social’ ‘networks’
• ‘Risk based’ fear of all Social Media activities
46. Getting
Started! More tips
feedburner.com
technorati.com
del.icio.us
digg.com
47. What next?
• You can start small
• Build up the right toolkit for your project
and for your community
• Use new tools in conjunction with what you
already do
• Remember it's all about people
48. Where next?
• Presentation: www.slideshare.net/katielips
• My blog: www.katielips.com
• My website: www.kisky.co.uk