Winning iPhone Strategies is a report that offers insight on iPhone App Marketing. This presentation was given on 17th November to launch the report. We've interviewed successful iPhone developers to ask 'how did you make sure your app was a success'. With unique insight, the report offers commentary, suggestions and hard facts on what makes us buy iPhone apps. This presentation offers an overview of report findings. The full report can be found here: http://www.scribd.com/doc/22647946/Winning-iPhone-Strategies-Report

1. Winning iPhone
Strategies
How to get your apps noticed!

2. Report & Presentation
• Researched and written by Jonathan Deamer
and Katie Lips at Kisky Netmedia
• With support from
Northwest Vision and Media

3. Report & Presentation
• www.scribd.com/winningiphonestrategies
• www.kisky.co.uk/iphonestrategies
• www.visionandmedia.co.uk
• www.slideshare.com/katielips
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4. The App Store
• 2 billion+ apps downloaded
• 100,000 Apps in the App Store
• 50m devices (iPhone & iPod Touch)
• iPhone owners download 10 apps / month
• iPod Touch owners download 18 apps / month
• 90% of users browse and download
Stats from a variety of sources including http://www.slideshare.net/stuartdredge/5-app-stores-under-the-microscope

5. App Store Growth

6. It’s Getting
Crowded in the
App Store!

7. So we need to
understand what
makes us buy
apps!

8. So we need to
understand what
makes us buy
anything!

9. Whilst iPhone Developers
need to understand basic
marketing principles, some
things are pertinent to
the App Store.

10. What influences
App Purchases?

11. Our Survey Said...

12. App discovery?
• Real-life recommendations - 3.5/4
• Online reviews - 3.0/4
• Browsing the App Store - 2.9/4
• Twitter recommendations - 2.7/4
• Traditional advertising - 2.2/4
• Through existing brand relationship - 2.0/4
• In-app advertising - 1.4/4

13. When do you think
about price?

14. Our Survey Said...

15. “Think Twice” Price
• £2.99 - 32% • £1.79 - 8%
• £2.39 - 18% • £3.99 - 7%
• £0.59 - 15% • £4.99 - 6%
• £1.19 - 10% • £5.49+ - 4%

16. Are * Ratings
Important?

17. Our Survey Said...

18. Rating Ratings
• No effect whatsoever 30%
• Minor Influence 40%
• “Large Role” 30%
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“P in

19. How Many Apps do
you have?

20. Our Survey Said...

21. App Addicts!
• Under 50 - 28%
• Under 100 - 47%
• Over 300 - 6% ts
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22. Ensuring your
app’s a hit: Some
Strategies

23. #1 You Got Form!

24. #2 You Get Lucky!

25. #3 Price

26. #4 PR

27. #5 Advertising

28. #6 Ask an Expert

29. Case Studies from..
• Ramp Champ • Chillingo
• iBlast Moki • Admob
• Instapaper • Appency ion
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& o etin
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• Pocket Alan sig Ma
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30. Read this if...
• You’re making an iPhone App...
• that you want to be seen in the App Store
• that you want people to know about
• that you want to make money from!

31. Report & Presentation
• www.scribd.com/winningiphonestrategies
• www.kisky.co.uk/iphonestrategies
• www.visionandmedia.co.uk
• www.slideshare.com/katielips
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