The front of the recipe card features a colorful image of cheese pasta to grab children's attention. While simple, the back could be improved with pictures showing the cooking process. Key information is presented in an easy to understand format split into stages to guide children and adults through making the recipe.

1. Research of Current Recipe Cards
Katie Torpey

2. Recipe Card 1 Front
To improve the recipe card I think that the writing
could be in a more interesting font also I think that the Simple, yet effective layout with
image of the food should’ve been taken in a studio. the image placed right in the very
centre of the front of the card so
it catches eye contact. The logo
and the name of the dish in the
Large image on the front of the bottom corners which people will
recipe card as an example of how look at after they have finished
the product will look when viewing the image.
finished.
Colour of theme which runs A very light, pale background to
throughout the card which is red. not add attention to the
For example the background background but so that the
pattern is red, the dish has pieces audience can focus on the image
of red pepper on it, and the of the product.
outline of the dish is red, the title
of the dish is also in a red colour.
The colour of the plate matches
This represents bold and
with the text colour. Which
standing out and I think this is
represents that there is colour
what the intention was of this
co-ordination and a theme
dish.
Logo for the company at the running through.
bottom left hand corner which Simple, basic font used for the
will run throughout the recipe text. The text also uses
cards so the customers know alliteration to make the title of
which company the recipe the product more interesting and
cards are from. appealing to the audience.
Spaghetti Bolognese is also
shortened down to ‘spag bol’
which makes the dish sound
more straight to the point and
bold.

3. Recipe Card 1 Back
The process is split into 3
First thing for the audience different steps which the
to notice is how long it will audience will have to follow.
take and how long it will take Although that 3 steps may seem
to cook the product. This is a simple there is quite a lot going
very piece of useful on in the 3 steps. To improve the
information if the audience recipe card I think that the steps
has a limited time that they could be split into 5 or 6 to make
could make the product. it simpler to follow.
Clear layout of what
ingredients will be needed The audience to this specific
and how much will be recipe card would be someone
needed. This is useful as the who enjoys a tomato flavor with
audience will need to know different textures and also
if they can get the something that isn't very
ingredients. complex to make
The text of the ingredients is
also set out so that it is clear
and straight forward into
what is needed.
I like the fact that the recipe
On the recipe card there is card has a option to try different
a picture which is featured things. This gives the audience a
in the product. A red chance to experiment with the
pepper has been chosen recipe, instead of sticking to the
because it fits in with the To improve on the recipe card I think that more images same product.
red theme and also fits in could be added and I also think that the font could be
with the product. improved to make it look more luxurious because the font
is quite basic and simple.

4. Recipe Card 2 Font
I like the fact there there is 2
I like the way that they have images with a variety of 10
added two images onto one different sandwiches and fillings.
recipe card this makes a change I like that fact that it is set out
and gives a wider range of like this so that the audience
examples. have a different choice of
sandwich's and sandwich fillings
To improve the recipe cards I to chose from.
think that they could have a more
colour theme running throughout On this recipe card the main
and also create a more complex theme colour is orange. The
font I also think that they could background features a light
have more images in the spaces orange pattern and the images of
shown. the food also feature a orange
hint.
Similar theme from the
vegetarian society of recipe
cards which have the same I like the way that the sandwiches
patterned theme on them have been presented in the
images by showing what's inside
This recipe card has the logo the sandwiches instead of just
for the company on so that it showing them from the outside
is recognizable for all so the audience get a idea of
customers if they wanted to what to expect if they decide to
find out more recipes. make them.

5. Recipe Card 2 Back
On the back of the recipe card I
like the fact that it has been To improve on the back of the
sectioned off into cold fillings, recipe card I think that
hot fillings and also baked instructions could be added on
potatoes fillings. This give the the cards on how to make the
audience a wide range of choice sandwiches instead of just stating
to choose from. the ingredient’s.
It follows the theme of the
orange however features some I think adding on small images on
other colours for example cold is the ingredients would improve
blue because the colour blue the look to this recipe card.
represents being cold and chilly.
For the hot fillings it has been The audience to this recipe card I
chosen to be in a red colour as think is for young adults who are
the colour bright red represents interested in having a healthy
hot substances and a warning. lifestyle
There is a lot of empty space on I think including a making time
this recipe card to fill this I think would be useful towards the
that it could include the pattern customers as they are able to
from the front of the recipe card. work out if they had enough time
to create the sandwiches. Also
The recipe card is split into 3 adding a section for kids would
different sections with easy basic be a good idea as this would
ideas for sandwich's. I think that mean that there is options
the idea of adding a photograph available for all ages.
of the baked potatoes is a good
idea as it didn’t feature in the
front cover of the design.

6. Recipe Card 3 Front
I think that the audience for this
recipe card would be someone
who is interested in trying
In this image the background different things, also who has a
theme pattern is purple this is interest in Indian foods. I think
because there is only a small this dish is suited for any one
colour of purple in the image who is able to make it and would
which is the plate. The be suited well for a family or
background colour of purple very someone who is vegetarian, also
much contrasts with the orange someone who is wanting to make
which makes this recipe card a quick meal as the title is ‘quick
bright with colour and very able korma’ so this would grab
to stand out as it is noticeable. attention to any who has a
The way that food on the plate is limited time scale to make a
presented is clever. The korma meal.
sauce is placed at the front of the I think to improve the front of
plate and the rice is placed this recipe card making the title
behind it. This is so that the view of the text bigger would grab
of the recipe card can see what more attention, I think that the
the korma looks like as that is using other adjective words could
what they will be making. also help persuade the audience
to look at the recipe card for
Similar to the any other recipe example using words like
card it features the logo is extravagance or luxury.
featured on it. Which shows who
Much like other recipe cards the
it is suited for. The logo on this
title is fitted in with the theme of
recipe card is from the Vegetarian
orange, as most of the food is
Society so it proves that each
orange and also the background
recipe card is suitable for
in which the plate is on is a bright
vegetarians
orange colour.

7. Recipe Card 3 Back
Useful technique to inform the
audience about how long it will
take to create and how long it I think that the recipe card
will take to bake the product could include more images
using small icons to represent the instead of having one broccoli
making and cooking time. in the bottom corner of the
page. Having images about
showing how to make the
Throughout this recipe card the product during the process
theme has been purple and stage will give the audience
orange and its carried on the more of a guide on how to
back of the recipe card. The make the product.
ingredients and the process text
has staying in a bold black colour
There is a lot of white and
which stands out and is also not
space available on these recipe
hard to read.
cards and I think that more
I like the layout of this recipe card information could be added on
as every important bit has its to it. This could include the
own section. The ingredients and nutritional value for the
the process of making the product or how many people it
product is placed in the centre of will serve.
the page which is where the
audience will look so I think this I think the this recipe card is
has been presented well. eye catching because of the
colours however I think there
could be other things added to
it to make it more appealing
such as diagrams or even more
borders.

8. Recipe Card 4 Front
I think that this front page of The title at the top right of
a recipe card is set out very the page is a suitable place
set out to a very slick and to put it as its where the
classy style. Keeping it audience is going to look
simple however making the when they first make eye
recipe card look very contact with the recipe card.
aesthetically pleasing.
The way that the dessert is
presented in the image is
I like the way that the green very luxurious and splendid.
theme is carried out making Making sure that each
it look very professional, the ingredient is shown and
deep green borders with the presenting it in a very plain
light green line make the but effective way to
recipe card look very tidy. I persuade the audience to
like the way that the image read on how to make it.
is placed in the centre of the
recipe card to grab On this recipe card I like the
attention. way that there is no white
space everything has been
covered with a picture or the
I think the audience of this border however to improve
recipe card is people who on the recipe card, I think
are interested in very the editor could change the
delicate, tasty homemade colour of the borders into a
deserts. This is because the more positive colour. Such
presentation of the image as a light orange, or yellow. I
and the presentation of the think this is because that
I like the face that on this recipe card the editor has
recipe card are smart and green is quite a deep colour
decided to make the logo white on green which makes it
well presented. that doesn’t catch as much
stand out most. Instead of having the colour of it green
attention.
on a white background.

9. Recipe Card 4 Back
I think that this front page of I like the way that the same
a recipe card is set out to a layout and theme has
very slick and classy style. carried out on the front and
Keeping it simple however the back.
making the recipe card look Instead of sticking to plain
very aesthetically pleasing. original font text on the back
This recipe card is split into 4 of the recipe card there is a
different sections which is large, fancy piece of text
shown in the red line. I think which runs down the side of
to improve this recipe card the left had side and and
more images of the process which also overlaps the
could be shown on the card. image. The text says the
Also different colours should name of the dish in a very
be used that fit in with fancy font. Which makes the
green, instead of having the recipe card look very
main colours as green and interesting as the text is
white I think it could be representing the dessert.
improved by adding more The image which is featured
eye catching colours for the on the front is also placed
audience to notice. on the back however are
Providing extra information more zoomed in detailed
for the audiences benefit is version of what the finished
very useful for them. Giving product should look like.
them website names for Provided on this recipe
more recipes or telephone card is the name of the
numbers and other contact person who created the
details will be help them recipe I think that this is a
and its also a good way to very important factor as
persuade them to purchase the person who created
more recipe cards. the dessert should get
recognition.

10. Recipe Card 5 Front
This is a very simple basic design of a I think that the photography
front of a recipe card which is aimed of the cheese pasta looks
at children. I think it is simple with no very appealing this is placed
writing so that children understand on 4 stacked places to give
what it is there going to make. the dish more height. The
image is taken from the
This front cover is very bland, plain
front of the dish so it is able
and boring and could be improved in
to see what type of past is
a number of different ways. Including
use and also the sauce
adding a border, text, the logo for the
dripping out of the paste
company and also the name of the
shapes. This make the image
dish.
The audience for this recipe card is very persuasive. The
aimed at young children who have a photographer has used a
interest in helping out with the technique to only focus the
cooking. I think that it is a very useful subject and to keep the
way to grab children's attention background out of focus.
because whenever they see the
image they will want to make the I think the front page of the
dish. however I think extra recipe card was just an
information should be added. image because people are
I can tell that this recipe card is aimed more than likely bound to
at children from the layout and the know what type of dish it is.
colours used for the photograph. Just adding more extra
Bright colours including orange, information could help sell
green, pink, purple, blue and red and the recipe cards to people of
yellow are being used for the image a young age.
which will automatically attract
children's attention if they are dull
and boring then they are more likely
not going to get noticed.

11. Recipe Card 5 Back
This section which is
available for children
Like the front of the recipe card gives options on what
this design for the back of it is they can help the adult
very simple and straight forward. with when creating the
It has been set in the theme of a product I think that
notebook, this relates back to this is a good way to
children as children use encourage children to
notebooks at school to write on. learn new skills whilst
cooking.
The basic colours used on the
This useful information is
back of this recipe card is yellow
what the audience will
and blue. These two colours
look at before creating
contrast each other and stand
the product so it is
out. The font used is Comic Sans
important to provide it
MS which is a popular basic font.
so that the customers
Which is easy to read and
know exactly how much
understand. The layout is simple
time limit they have
and easy to understand which will
available.
be great for children.
To improve I think that the recipe
card could involve pictures of the The steps are split into
process happening. For example 3 different stages and
when grating the cheese, a then from that there is
picture should be added to make more steps from the
children understand on how to stages I think this is a
grate cheese properly. Doing this good way how to
will help the children understand present it as it means
on the process. that it is easy to follow
Health Facts that will appeal to parents for there children are very for adults aswelll as
useful as they giving positive facts. Also adding tips and hints to make children.
the product better can be useful.