An introduction and overview of project management methodologies, and some quick tips to help manage your own time, improve communication and get things done in a digital marketing team.

1. Practical Project
Management
Katrina Gallagher

2. Notes and slides available after the session
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Notes & Videos

3. Projects can
take their toll

4. What problems have you
found?

5. Brainstorm

6. How should you manage
a digital marketing
project?

7. Methodologies
There are loads... some
are good for some
projects, others for
others. Often a mix is
good.

8. Waterfall
Traditional.
Sequential.
Define the scope, budget,
and schedule at the
start.

9. WaterfallRequirements
Analysis
Design
Implement
Testing
Maintenance

10. Agile
Fast turnaround, adapt
to changes, short,
iterative phases
(sprints), ongoing
feedback.

14. Prince2
Highly regarded in
the UK, and extremely
comprehensive, but
overkill for most
projects.

16. How should you manage
a digital marketing
project?

17. ● What will success look like to you?
● What tasks do you need to complete?
● Who are your existing clients & team
members?
● What skills do you need?
● How much time do you have?
● When & How will you communicate?
What do you want to achieve?

18. Define the project
Project brief / scope document

19. What is the point?

20. Priorities
Quality
Cost Time

21. Tasks
What do you need to complete, when, how
much will it cost and who will do it?

22. Brainstorm
Break it down into
individual tasks
(not mini projects)

23. Plan
How will you get from start to finish?

24. You might hear...

25. Gantt chart

26. Online Gantt Charts

27. Trello board

28. White board & stickies

29. To-do lists

30. Calendar

31. Communication
Critical to success

32. Meetings
How do you ensure meetings are efficient?
● Agenda.
● Time limit.
● Meeting minutes.
● Actions with the ‘what’, ‘who’ & ‘when’.
● Follow up.

33. How do you manage yours?
● Dear all, please do this… will fail. Be
specific - who, what and when.
● Always reply with feedback or estimated
completion date.
● Always get in touch if things change and
you won’t make it.
● Clear out your inbox (get to inbox zero) so
you don’t lose things in the mess.
Email

34. Time Saving Tips #1
The Email Game

35. The email game

36. Time Saving Tips #2
Gmail canned responses

38. Time Saving Tip #3
Send and archive

40. Time Saving Tip #4
Boomerang

41. The email game

42. Time Saving Tip #5
Outlook Templates & Quick Steps

43. Typing the
same thing
over & over?
Try Outlook
Email
Templates &
Quick Steps.

44. Time Saving Tip #6
Rescuetime

45. The email game

46. Actions
● List your objectives (what will success look like)
● Set up a project using Trello
● Install Boomerang for Gmail
● Use Boomerang to remind you or others
● Set up canned responses or email templates
● Track your time with Rescuetime
● Build on a tiny, easy daily habit
● Create a system that works for you!

47. QUESTIONS ANYONE?
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Thanks for listening!

48. Credits & Further Reading:
• Email Game - http://emailga.me/
• Outlook Email Templates & Quick Steps - http://www.msoutlook.info/question/665
• Boomerang for Gmail - www.boomeranggmail.com
• Boomerang for Outlook - https://www.baydin.com/boomerang/
• Trello - https://trello.com/
• Rescuetime (time tracking) - https://www.rescuetime.com/
• Tom’s Planner (Gantt charts) - http://www.tomsplanner.com/
• Remember The Milk (task Manager) - http://www.rememberthemilk.com/
• Methods - workfront.com/enterprise/resource/blogpost/beginners-guide-project-management-
methodologies
• Agile - http://interviewpenguin.com/agile-methodology-interview-questions/
• Fragile - savaged.wordpress.com/2010/01/23/mix-agile-development-with-waterfall-project-management-and-
get-fragile/
• Digital Project Management - http://www.thedigitalprojectmanager.com/
• Project Management Tools - http://www.stateofdigital.com/choosing-a-project-management-tool/
• SEO Project Management - http://www.stateofdigital.com/project-management-is-the-key-to-seo-
success/
• Prince2 - http://www.Prince2.com