![Annual Strategic Planning Process Trend Analysis External & Internal Department heads Should develop Trend Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Present Plans For Approval Brand plans roll up Into Marketing plan 2 weeks 2 days 3 weeks 2 days](https://image.slidesharecdn.com/annualstrategicplanningprocess-12599429305971-phpapp01/85/Annual-Strategic-Planning-Process-1-320.jpg)
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Annual Strategic Planning Process
- 2. Annual Planning and Tracking Process Annual Strategic Planning Measurement Tracking Annual Brand Planning Ongoing Analysis
- 3. Strategic Planning Process External Trends: competition, industry, regulatory, channels, etc. Internal Analysis: department situation assessment Key Business Implications SWOT Strategic Objectives: 5 years Company Action Plan & Brand Plans Measurement Tracking