This document discusses the evolution of e-commerce and social commerce. It provides examples of how social commerce has changed through the introduction of flash sales, group buying, mobile, reviews, personalization, and gamification features. Companies are now using social networks like Facebook to directly sell products through limited-time exclusive deals and promotions. The document suggests that to succeed in this new model, companies cannot be complacent and must adapt to changes in customer preferences and behaviors online.

1. Congresso C4, 16 de Agosto de 2012

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Social Commerce
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12. Ecommerce O que
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f-commerce
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gamification
mobile
reviews
share
recommendation
personalization
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