Sensory marketing aims to evoke emotions and influence perceptions by engaging multiple senses. It discusses how smell, sound, sight, taste, and touch can be strategically implemented at different stages, like using pleasant smells on airlines, playing loud music in bars to increase consumption, bright lighting to create energy in stores, offering complimentary food and drinks in non-food retailers, and focusing on texture and comfort in restaurants. The document advocates integrating the five senses throughout a product's lifecycle to more fully engage customers' brains.

2. SENSORY MARKETING Consumers are bombarded with information but… How much is retained??? Snappier messages, Funky graphics and convincing testimonials is not enough! SENSORY BRANDING Integration of 5 senses to Evoke, Measure, Analyse and Measure characteristics of products

5. From product conception to post – launch monitoring, sensory branding should be a part of products life cycle. “ If you use one sense, you activate one part of your brain. The more senses we use, the more we engage the brain” - Martin Lindstrom