1. YOU’LL THANK US IN THE MORNING.
Kayla phelaN

2. Creative brief
CampaigN goal: Gain awareness for the brand and increase sales within
the target market through an online promotion.
Target market: Men and women ages 21-30. They drink fairly regularly
with their friends. On occasion they serve as the designated driver and
drink non-alcoholic beverages for the night.
CampaigNaNdPromotioN Overview: People do stupid things when
they are drunk. The designated driver may not be able to get drunk
with their friends, but they have the pleasure of watching the stupid
things their friends do over the course of the night. A lot of these
experiences are documented with pictures and videos. Going off this
idea, O’Doul’s is offering customers who act as the designated driver
to document their night and get rewarded for it. Rewards include
Odouls gear for weekly featured drivers and a Jeep Grand Cherokee
for the overall grand prize winner.
YOU’LL THANK us in THE MORNING.

3. YOU’LL THANK us IN THE MORNING.

4. MINI-SITE
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5. CoNteNt Overview
Splash Page: Sign in using birth date to enter the mini-site.
Homepage: Into to each of the pages on the mini-site
RewardS:Explains the prizes of the promotion and
step-by-step instructions how to get involved.
DesigNated Driver:: A user can either set-up an
account or view and update their current Odouls
account.
College Humor: Displays the weekly featured driver
with a link to their profile. The page also displays a
stream of other recent submissions from other
designated drivers.
YOU’LL THANK us in THE MORNING.

6. SITE MAP
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7. SPLASH PAGE
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8. homepage
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9. rewards
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10. DesigNated driver
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11. College humor
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12. SOCIAL MEDIA
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13. SMARTPHONE APP
OVERVIEW: the application functions as a mobile version of the mini-
site. It contains all of the same pages as the site does but also includes
profile page
college humor
foursquare
designated driver finder
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14. Splash page
The splash page is displayed once the
app is downloaded. It shows up one
time only and once the user logs in, it
will not pop up again.
It asks for the users date of birth.
YOU’LL THANK us in THE MORNING.

15. homepage
The home page allows the user to
decide which pages of the app they
want to navigate to. The bottom of
every other page contains the Odouls
logo which when clicked allows the
user to get back to the homepage.
YOU’LL THANK us in THE MORNING.

16. profile
The profile page is where the user
can update their designated driver
profile via their cell phone. On this
page they can change their profile
picture, add photos and videos to
their DD stream, and access their
Foursquare account,
YOU’LL THANK us in THE MORNING.

17. Profile coNt.
There will be two other pages off of
the profile page. The “My Photos”
and “My Videos” pages display all of
the current photos and videos that
have been uploaded on the user’s
profile.
YOU’LL THANK us in THE MORNING.

18. DesigNated driver
This page in the
app allows the
user to enter
their current
location for a list
of free
Designated
Drivers in their
area. This
service is only
offered to
registered
users.
YOU’LL THANK us in THE MORNING.

19. College humor
This page is a mobile version of the
mini-site page. Users can view the
featured driver’s profile and then click
on recently submitted photos to view
other profiles.
YOU’LL THANK us in THE MORNING.

20. Foursquare app
The Foursquare App allows users to
check-in to locations, tag their photos
particular locations, search nightlife
spots, and see where other Odouls
members go out at night.
YOU’LL THANK us in THE MORNING.

21. Foursquare badges
.