5. “The brand is the single most valuable piece
of the company.”
Steven Jobs
6. The Definition of Branding:
The image etched in the collective mind of
the public through the culmination of all
communications and experiences with the
organization.
32. Deal sites are still a popular way for businesses
to acquire new customers, but
only 3% retain them.
Business that take
meaningful steps to
drive loyalty are
88% more profitable
than their competitors
that do not.
Loyalty is important
It costs
5x more
to acquire a new
customer than
to retain an
existing one.
of consumers would increase the amount
of business they do with a company
for a loyalty reward.
54%
ClickFox, “Brand Loyalty Report,” 2012
Loyalogy, “LoyaltyPlus Research Study,” Jan 2013
Colloquy, “The Rules of Engagement: Loyalty in the U.S. and Canada,” 2011
eMarketer, “Small Businesses Favor Tactics that Balance Customer Attraction-Retention,” 2012
33. ClickFox, “Brand Loyalty Report,” 2012
Loyalogy, “LoyaltyPlus Research Study,” Jan 2013
Colloquy, “The Rules of Engagement: Loyalty in the U.S. and Canada,” 2011
2013 Maritz Loyalty, “Marketing Loyalty Report, “ May 2013
Customers want loyalty rewards
73%
want a rewards
program that
works at
multiple
businesses
91%
of smart
phone users
would
download a
loyalty app
…and they’re more likely
to carry a phone than a
paper punch card
They want it to be UNIVERSAL They want it to be MOBILE
65%
would
recommend a
business with
an appealing
rewards
program
35. 3. Measure
Interactive charts and graphs
help you see the big picture
in real-time, anytime.
2. Connect
Send new offers straight to
phones, email, Facebook, or
Twitter.
1. Track
Customers scan their phone
app, card or Apple Passbook
on the tablet
Loyalty & marketing as easy as 1, 2, 3
38. HotSpot
Loyalty is just the beginning
•See customer activity
•Send new offers
•Customize rewards
•Measure results
39. Invite Customers Back
Send targeted campaigns
to customers via email, mobile, Facebook, or Twitter
94%
of loyalty program
members want to receive
communications
85%
haven’t heard a
single word since the
day they signed up
Give birthday rewards
Win back lapsed customers
Send a new promotion
Invite customers to an event
2013 Maritz Loyalty, “Marketing Loyalty Report, “ May 2013
40. Directly link customers
to your Facebook page
Enable customers to share
rewards activity in the
Newsfeed
Incentivize customers to refer
your business with friends
online
More to :
*Study of more than 2,000 Facebook users by LiveScience 4/26/2013
One Facebook Like is
worth $174.17 for your business.
Let us help you get more.
Full Social Media Integration
41. Support Multiple Business Locations
View & compare
customer activity at
all of your locations.
Send new offers to
customers of all
locations, or isolate to
specific locations or
customers.
Scale from one location and employee to hundreds without changing a thing
44. The case below starts with the conservative assumption that only 15 customers per day
sign up for your loyalty program. After 50 days, you’ll have a database of 750 customers.
Now, let’s say that you can increase spend by 15% utilizing SpotOn’s marketing platform.
We‘re results driven.
(you probably are too)
SpotOn is proven to achieve dramatic
cash on cash return within 2 months.
SpotOn $70/Month
What if you could enroll…
15
customers/day
60
customers/day
140
customers/day
Avg spend $10 $10 $10
Assumed monthly visits 2 2 2
Assumes increase in visits & spend 15% 20% 25%
Monthly revenue increase $2,250 12,000 35,000
Assumes 10% net income margin $225 $1,200 $3,500
ROI 321% 1,714% 5,000%
45. Case Study: sweetFrog
In one month, engaged with
OVER 500 customers who
AVERAGED 3 visits each!
30 days to build a valuable a customer database
46. Case Study: Coyote Coffee
Increased revenue 30% in 4 months
Increased off-Peak Business
Doubled Sunday sales
Increased lunch business
New found marketing prowess
Immediate access to 1,500 customers
Customer email open rates above 30%
Customers start to show up
within an hour of receiving
messages about our specials.
-Tunckie LeCroy, Owner
1,529 Customers 16,774 Check-ins
47. TESTIM NIALS
Before, I was spending
$1000/month on
advertising. I quit all of
that and am using
SpotOn. My business
is up 30%.”
-Larry
Submarina
Riverside, CA
It’s the future of marketing for businesses. Having everything in one place is great.
In the mornings, I login, spend 5 minutes
crafting messages to my customers, and
boom, my marketing is done.
-Brian
Landshark’s Pizza
Destin, FL
By far the best program on the market for merchants and customers alike.
We think it's phenomenal, and we're more than happy to keep SpotOn in our little cafe
indefinitely.
-Mariah
First Edition Café & Espresso Bar
Oklahoma City, OK
49. Sales = Get Business
Operations = Do Business
Finance = Get Paid
50. Technology Questions:
1. How does this technology
increase my business?
2. How does this technology make
my business easier to run?
3. How does this technology
increase my bottom line?
51. Learn more about how BTC can help
your business save you money,
make you more money, and drive
more customers to your door.
kbator@btcinc.net
714-464-BTC1 (2821)
