A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
20. What Media Are Looking For 20 Accurate Facts Credible Experts 3 rd Party Validation Colorful Anecdotes Audience/ Time Relevance Unique Perspective Story
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26. Story Mining Process National Conference on Volunteering & Service Topic Event People
27. Story Mining Process PEOPLE Government Staff Speakers Partners Community Participants Youth Faith Community Nonprofit Experts Volunteers Employees Corporate First Ladies
38. Example Media Strategy Target Audience Local Radio Blogs Online Press Release Trade Media First Ladies at the National Conference Story Newspapers in Top-20 Markets Local TV Business & News Weeklies Exclusive Embargo Local Newspapers