7, actually 8, things that can help solve brand/marketing/creative problems and write better briefs.

1. 7 Things That can help to solve problems (and hopefully lead to better ideas)

2. Actually, it’s 8 things

3. 1. What would a fan say?

6. 2. What is the elephant in the room?

8. 3. In what ways is the thing currently social?

10. 4. Is the thing currently being used for a different purpose than originally intended?

12. 5. What can we learn from the category?

14. 6. What would life be like without it?

16. 7. Is the thing being paired with other things?

18. 8. What’s the bleedin’ obvious?