2. Advertising
Compared to advertisements in other countries, Mexico’s
standards for advertising are not as developed.
Because of this, organizations such as Mexico’s Green Party, are
able to display advertisements campaigning to bring back the
death penalty (Bonello).
(Left) A billboard in
Mexico City reading:
“Because we care
about your life.
Death penalty for
murderers and
kidnappers.”
3. Advertising
Since Mexico is one of our neighboring countries, a
mass amount of consumer products are based on
American brands. Including in this is Ford, Wal-Mart,
Coca Cola, and Nike.
4. Coca Cola
Brand name companies
such as Coca Cola also
appeal to consumers in
Mexico through
television ads.
Compared to the United
States, where objects
such as a polar bear are
used to demonstrate the
“coolness” of Coca
Cola, Mexico appeals to
the consumers’ love of
sports, particularly
futbol. The video
following is an example
of a Mexican Coca Cola
commercial from 2007.
5. Nike
Another obvious brand that is in popular demand in
Mexico is Nike. With soccer, or futbol, being one of the
primary sports in Mexico, Nike is one of the biggest
providers of sporting equipment to Mexico.
Mexico also has taken on their own form of Nike
advertisement, this time for women’s kickboxing, as
shown in the commercial on the following slide.
6. Advertising
However, as Mexico develops as a country and their
resources expand, the use of internet advertising has
expanded as well.
In an article from the UK Trade and Investment
website, the statistics of internet advertising growth are
clearly shown.
“According to the latest Online Advertising Investment Survey produced by
IAB (Interactive Advertising Bureau) and PricewaterhouseCoopers, $2.345
billion Mexican Pesos were invested in the online advertising industry, which
represents a growth of 24% compared to 2008.”
7. Internet Advertising
In Mexico, the major industries that have benefitted
most from the booming internet advertisements are the
government and public interest industry (185%), drinks
(85%), automotive industry (5%), and
telecommunications (53%).
(http://www.ukti.gov.uk/export/countries/americas/northamerica/unitedstates/localisation/115410.html)
8. References
Branding/Advertising in Mexico
Kelly Boyd
Bonello, Deborah. "Death Penalty Advertisements in Mexico | La Plaza | Los
Angeles Times." Top of the Ticket | Donald Trump Wants to Build a $100-million
Ballroom in the White House | Los Angeles Times. 10 Dec. 2008. Web. 19 Apr.
2011. <http://latimesblogs.latimes.com/laplaza/2008/12/death-penalty-a.html>
"Mexico – Online Advertising Trends in Mexico." UK Trade & Investment. 4
Aug. 2010. Web. 19 Apr. 2011. <http://www.ukti.gov.uk/export/countries/
americas/northamerica/unitedstates/localisation/115410.html>.
