This document discusses user-centered design approaches for health behavior change. It emphasizes understanding users through research in order to support their goals and transform their behavior. The early design stage focuses on collecting and refining insights through techniques like user personas and user stories developed from interviews and observations. The mid-stage focuses on investigating user desires, expectations and priorities through surveys, interviews and other techniques. The late stage focuses on testing user abilities and reactions through prototypes and usability testing. The overall goal is to walk in the user's shoes through research to effectively design for behavior change.
57. EARLY STAGE DESIGN: Conceptual Research OBJECTIVE: Collect/Refine insights TECHNIQUES: User Personas User Stories/Task Analysis through: Interview Contextual Inquiry/ Applied Ethnography Surveys
User as the center of focusEfficient, Easy to useSomething they need and want (not necessarily the same thing)Integrates into their livesUltimately more effective
How do I walk a mile in my user’s shoes?–see things like they do–know what they know–want what they want–work how they workA key part of doing user centric design efffectively is just this – It’s a practice of self reflectionA practice of compassion and empathy and relating to others. It’s crucial thatMeet people where they are at. User centric design is about helping users meet their goals while helping them change their behavior.It’s about connecting it to something they care about
A process that runs through the entire lifecycle of the project
Age: If you are older, you are more conscious about sunscreenWeather: If it's sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun's rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
Age: If you are older, you are more conscious about sunscreenWeather: If it's sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun's rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
Age: If you are older, you are more conscious about sunscreenWeather: If it's sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun's rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
Role playing ethnographyOpen ended questions
As you start to identify your assumptions about your users, building personas can be a helpful practice to explore your iniitial understanding of these users.Create ArchetypesPersonify these users so you can continually go back to them, how would Susan respond to this feature?
As you start to identify your assumptions about your users, building personas can be a helpful practice to explore your iniitial understanding of these users.Create ArchetypesPersonify these users so you can continually go back to them, how would Susan respond to this feature?
Age: If you are older, you are more conscious about sunscreenWeather: If it's sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun's rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
Does not need to be expensive! 3. Recruit participants * Ask people for a few moments of their time in a coffee shop in exchange for a cup of coffee * Use social media channels, Facebook, YouTube to get help. 4. 20 minute in person or phone callAsk open ended quesitons
Does not need to be expensive! 3. Recruit participants * Ask people for a few moments of their time in a coffee shop in exchange for a cup of coffee * Use social media channels, Facebook, YouTube to get help. 4. 20 minute in person or phone callAsk open ended quesitons
Age: If you are older, you are more conscious about sunscreenWeather: If it's sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun's rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
Compile insights from user interviews, ethnographyCompose a survey for wider distributionUse results to inform design approachnarrow assumptions as you move forward with design