2. KCSA Strategic Communications
42
Independent corporate INDEPENDENT AGENCY
YEARS
communications firm
specializing in the
integration of public
OFFICES
New York | Boston | Chicago | Tel Aviv
relations, investor relations
OLD and marketing services 35+ EMPLOYEES
TOP 5 TOP 25
IR/FINANCIAL INDEPENDENT PR FIRM
AWARD
WINNING
CREATIVE &
MARKETING
COMMUNICATIONS FIRM IN THE COUNTRY GROUP
EXPERTISE IN
corporate image,
brand building and product/
service marketing
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3. Agenda
1. Facebook brand pages
2. Share a visual story
3. Tabs become apps
4. Feature content
5. Manage your page
6. Create a timeline
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8. Facebook: …and Now
ce
pla
ke
il l ta
r w 0th !
ve 3
h o rch
itc a
e sw M
Th
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9. Share a Visual Story
• Use graphics to tell your brand story
• Images are more important than ever
• Cover photo: Emphasize brand (B2B) instead of product (B2C)
• Fan gates are dead
• No contact or purchase information
• No calls to action (order, download, like, share, etc.)
• Milestones build history and a personal touch
• Date you were founded, your first customers, an important event,
when you added new services or increased staff, etc.
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10. Feature Content
• Pin posts
• Feature a call to action for up to 7 days
• Stop reposting the same content
• Showcase important posts
• Highlighted posts expand across timeline
• Add a caption with a call to action and
contact information
• Take conversations offline
• Activate private messages
• Fans can share concerns and feedback
without posting to the wall
• Manage content with an Activity Log
• Monitor multiple user activity
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11. Tabs Become Apps
• Tabs won’t work
• Get people to like you Get people to connect
• Application boxes
• Access up to 12 apps in drop-down
• Choose 4 apps to feature – 1 must be photos
• Make 1 promotional
• Opportunity: Post a fan gate on apps and content
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12. Premium Advertising
• Ads will now begin as content posted to a brand’s Page
• Current ad posts seen by 16% of fans
• Reach Generator guaranteed to reach at least 75% of fans each month
• Ads will appear in four places
• User’s news feed
• Right-hand side of the homepage
• Mobile news feed
• Logout page (April)
37 million people log out of Facebook every day
13. Managing Your Page
• Admin Panel
• Notifications
• Insights – now in real time
• Timeline settings
• Private message
• Moderation
• Untick the option to have user posts at the top of the timeline
• Manage crises by premoderating posts
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14. Create Your Timeline
• Cover photo: 851 x 315
• Profile picture: 180 x 180
• App image: 111 x 74
• Thumbnail: 32 x 32
• Wall post images: 404 x 404
• Highlight / milestone images: 843 x 403
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15. For More Information Contact:
KCSA Strategic Communications
http://www.facebook.com/kcsastrategic
Chi-Chi Millaway
Social Media Director
cmillaway@kcsa.com
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