New Media Marketing proposal for Converse

1. Converse Something for Everybody A New media Marketing Proposal

2. Strengths Weaknesses Appeal Trustworthy Variety Creativity Online Presence Niche Market Price Sizes Opportunities Threats Design your Own Fashion Trends Uniqueness Fashion Trends Competitors The Economy

3. Goals Go Viral Gain Users Become Social Media Savvy Increase Online Sales

4. C nverse;SomethingforEvery ne

5. Whose purchasing Converse? The Optimistic Rebel Why? The Chuck Taylor is an “everyman” shoe. The canvas shoe inspires people to be artistic and design their shoes how they want them. Independent looking to be different, irreverent and creative.

6. Current Social Media

7. What’s your Converse?

8. Monitoring Success Increases in Likes on Facebook Increased number of followers on Twitter “What’s your Converse” submissions

9. Budget Our budget is going to be $750,000 to implement this in the first year.

10. Timeline 6 months Introduce What’s your Converse Update Facebook Update Twitter 8 months See progress of followers and likes Number of Viral Submissions 1 year Overall progress