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Ken Krogue 
Founder and President 
InsideSales.com
7 Levels of Social Media 
1. Core 
2. Coach 
3. Curator 
4. Contributor 
5. Collaborator 
6. Campaigner 
7. Consultant
6 Core Skills of Social Media 
1. Complete 
2. Content 
3. Community 
4. Connect 
5. Comment 
6. Call-to-Action
Complete Your Profile 
1. Purpose 
2. Passion 
3. Plan 
4. Platform 
5. Prepare 
6. Profile 
What is your Purpose? 
?
Consumers 
• 67% Stay in touch w friends 
• 64% Stay in touch w family 
• 50% Connect to old friends 
• 14% Share hobbies 
• 9% Make new friends 
• 5% Follow celebrities 
• 3% Find a date 
Business 
• 83% Create awareness 
• 56% Broaden reach 
• 55% Increase trust 
• 32% Demand generation 
• 22% Market perception
• Leads 
• Trigger Points 
• Qualification 
• Communication 
• Media Bridging 
• Amplification 
• Awareness 
• Call to Action
Companies Using Social? 
• 43% No strategy 
• 33% Unclear of value 
• 25% Not applicable 
• 18% Don’t have tools 
Which Platforms for 
Demand? 
• 80% Facebook 
• 78% Twitter 
• 51% LinkedIn* 
• *LinkedIn is 3X more effective 
specifically for lead generation 
source Eloqua
Social Nurturing 
A = Aware 
C = Curiosity 
Q = Qualify 
U = Understand 
I = Interest 
R = Relevancy 
E = Engage
LinkedIn = Foundation Twitter = Megaphone!
Source: How High Growth Companies Use Social Media – 8-19-14 
Sylvia Montgomery 
15X
#5 Prepare 
Learn all you can! 
Gather your resources
Complete Your Core Content 
• Bio 
• Brand 
• Background 
• Backstory 
• Beliefs 
• Benefits 
• 4  1  1 Content
LinkedIn Twitter
#9 Define Your Brand
Divert a River Don’t Dig a Well
Twitter 
• Twitter Toolbar 
• Hashtags.org 
• Topsy 
•WeFollow.com 
Google Keyword Planner Tool
#12 Get Your Score 
Klout, Kred, WeFollow, WebsiteGrader, Sales Indicator, SSI Index
Email Signatures Share it everywhere 
• www.kenkrogue.com 
• kk@insidesales.com 
• www.linkedin.com/in/kenkrogue 
• https://twitter.com/kenkrogue 
• www.forbes.com/sites/kenkrogue 
• https://plus.google.com/+KenKrogue 
• www.youtube.com/user/kdkrogue
Curate other Content Share Company Content
•Hootsuite 
• Tweetdeck 
• Sprout social 
• Bufferapp
ACQUIRETM 
• A = Aware 
• C = Curiosity 
• Q = Qualify 
• U = Understand 
• I = Interest 
• R = Relevancy 
• E = Engage 
1. Aware = PR 
2. Curiosity = Research 
3. Qualify = ANUM 
4. Understand = Educate 
5. Interest = Cool 
6. Relevant = Need 
7. Engage = Action
7 Content Levels 
1. Influencer 
2. Industry 
3. Company 
4. Product 
5. Proof 
6. Sales 
7. Client 
Lead Down the Funnel
BANT = OLD 
• B = Budget 
• A = Authority 
• N = Need 
• T = Timing 
ANUM = NEW 
• A = Authority 
• N = Need 
• U = Urgency 
• M = Money
•Size 
•Geo 
•Industry 
•Growth 
•Job Postings 
•Funding 
•Former Executive 
•Customer Competitor
•Title Level 
•Title Function 
•Role Defined 
•Former Customer 
•Knows a Customer 
•Knows an Executive
•Industry 
•Competitors 
•Prospects 
•Partners 
•Customers
•SalesLoft 
•Birdhouse 
•Newsle
LinkedIn Strategies 
• Introduction first 
• Email first 
• Referral first 
• Voicemail first 
• Meet at Event 
• Business Card Bridge 
Twitter Strategies 
• Follow First 
• Favorites Follow 
• Offer Follow 
• Fan Follow
LinkedIn 
• LinkedIn Basic 
• LinkedIn Premium 
• LinkedIn Sales Navigator 
Twitter 
• Tweepi 
• Tweetadder 
• Socedo 
• Insightpool
forbes.com/sites/kenkrogue 
kenkrogue.com 
linkedin.com/in/kenkrogue 
@kenkrogue 
kk@insidesales.com 
Let’s Connect! 
Q&A 
Look for my next Forbes Article 
coming out on Social Media this 
Week!

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31 Social Selling Tips, Tools, and Best Practices for Inside Sales Reps

  • 1.
  • 2. Ken Krogue Founder and President InsideSales.com
  • 3.
  • 4.
  • 5.
  • 6. 7 Levels of Social Media 1. Core 2. Coach 3. Curator 4. Contributor 5. Collaborator 6. Campaigner 7. Consultant
  • 7. 6 Core Skills of Social Media 1. Complete 2. Content 3. Community 4. Connect 5. Comment 6. Call-to-Action
  • 8.
  • 9. Complete Your Profile 1. Purpose 2. Passion 3. Plan 4. Platform 5. Prepare 6. Profile What is your Purpose? ?
  • 10.
  • 11. Consumers • 67% Stay in touch w friends • 64% Stay in touch w family • 50% Connect to old friends • 14% Share hobbies • 9% Make new friends • 5% Follow celebrities • 3% Find a date Business • 83% Create awareness • 56% Broaden reach • 55% Increase trust • 32% Demand generation • 22% Market perception
  • 12. • Leads • Trigger Points • Qualification • Communication • Media Bridging • Amplification • Awareness • Call to Action
  • 13.
  • 14.
  • 15.
  • 16. Companies Using Social? • 43% No strategy • 33% Unclear of value • 25% Not applicable • 18% Don’t have tools Which Platforms for Demand? • 80% Facebook • 78% Twitter • 51% LinkedIn* • *LinkedIn is 3X more effective specifically for lead generation source Eloqua
  • 17. Social Nurturing A = Aware C = Curiosity Q = Qualify U = Understand I = Interest R = Relevancy E = Engage
  • 18. LinkedIn = Foundation Twitter = Megaphone!
  • 19. Source: How High Growth Companies Use Social Media – 8-19-14 Sylvia Montgomery 15X
  • 20.
  • 21. #5 Prepare Learn all you can! Gather your resources
  • 22.
  • 23.
  • 24. Complete Your Core Content • Bio • Brand • Background • Backstory • Beliefs • Benefits • 4  1  1 Content
  • 26. #9 Define Your Brand
  • 27. Divert a River Don’t Dig a Well
  • 28. Twitter • Twitter Toolbar • Hashtags.org • Topsy •WeFollow.com Google Keyword Planner Tool
  • 29.
  • 30.
  • 31. #12 Get Your Score Klout, Kred, WeFollow, WebsiteGrader, Sales Indicator, SSI Index
  • 32. Email Signatures Share it everywhere • www.kenkrogue.com • kk@insidesales.com • www.linkedin.com/in/kenkrogue • https://twitter.com/kenkrogue • www.forbes.com/sites/kenkrogue • https://plus.google.com/+KenKrogue • www.youtube.com/user/kdkrogue
  • 33. Curate other Content Share Company Content
  • 34. •Hootsuite • Tweetdeck • Sprout social • Bufferapp
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. ACQUIRETM • A = Aware • C = Curiosity • Q = Qualify • U = Understand • I = Interest • R = Relevancy • E = Engage 1. Aware = PR 2. Curiosity = Research 3. Qualify = ANUM 4. Understand = Educate 5. Interest = Cool 6. Relevant = Need 7. Engage = Action
  • 40. 7 Content Levels 1. Influencer 2. Industry 3. Company 4. Product 5. Proof 6. Sales 7. Client Lead Down the Funnel
  • 41.
  • 42.
  • 43.
  • 44. BANT = OLD • B = Budget • A = Authority • N = Need • T = Timing ANUM = NEW • A = Authority • N = Need • U = Urgency • M = Money
  • 45.
  • 46. •Size •Geo •Industry •Growth •Job Postings •Funding •Former Executive •Customer Competitor
  • 47.
  • 48.
  • 49. •Title Level •Title Function •Role Defined •Former Customer •Knows a Customer •Knows an Executive
  • 50. •Industry •Competitors •Prospects •Partners •Customers
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58. LinkedIn Strategies • Introduction first • Email first • Referral first • Voicemail first • Meet at Event • Business Card Bridge Twitter Strategies • Follow First • Favorites Follow • Offer Follow • Fan Follow
  • 59. LinkedIn • LinkedIn Basic • LinkedIn Premium • LinkedIn Sales Navigator Twitter • Tweepi • Tweetadder • Socedo • Insightpool
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  • 75. forbes.com/sites/kenkrogue kenkrogue.com linkedin.com/in/kenkrogue @kenkrogue kk@insidesales.com Let’s Connect! Q&A Look for my next Forbes Article coming out on Social Media this Week!