ADP asked me to do a custom webinar for their 1000 inside sales reps. We were first talking about doing a webinar on my 31 Twitter Tips article on Forbes, but I changed it dramatically to pull the best Social Selling tips from all elements of Social Media.
7 Levels of Social Media:
1- Core
2- Coach
3- Curator
4- Contributor
5- Collaborator
6- Campaigner
7- Consultant
From Forbes: How to Be a Social Media Missionary
6 Core Skills of Social Media
1- Complete
2- Content
3- Community
4- Connect
5- Comment
6- Call-to-Action
Tip 1: Purpose
Tip 2: Passion
Tip 3: Plan
Tip 4: Platform
Tip 5: Prepare
Tip 6: Profile
Tip 7: Grab your name
Tip 8: Great Picture
Tip 9: Define your brand
Tip 10: Keywords
Tip 11: Hashtags
Tip 12: Get your scores
Tip 13: Publish your IDs
Tip 14: Curate & Create Content
Tip 15: Content Tools
Tip 16: Social Nurturing
Tip 17: Sales Funnel Content
Tip 18: Target Accounts
Tip 19: Job Postings
Tip 20: Workflow
Tip 21: Target Contacts
Tip 22: Lists
Tip 23: List Tools
Tip 24: Target Groups
Tip 25: Connection Strategies
Tip 26: Connection Tools
Tip 27: Awareness Campaigns
Tip 28: Customer Referral Campaigns
Tip 29: Referral Campaigns
Tip 30: Show Some LUV Campaigns
Tip 31: Job Change Alerts with IFTTT
6. 7 Levels of Social Media
1. Core
2. Coach
3. Curator
4. Contributor
5. Collaborator
6. Campaigner
7. Consultant
7. 6 Core Skills of Social Media
1. Complete
2. Content
3. Community
4. Connect
5. Comment
6. Call-to-Action
8.
9. Complete Your Profile
1. Purpose
2. Passion
3. Plan
4. Platform
5. Prepare
6. Profile
What is your Purpose?
?
10.
11. Consumers
• 67% Stay in touch w friends
• 64% Stay in touch w family
• 50% Connect to old friends
• 14% Share hobbies
• 9% Make new friends
• 5% Follow celebrities
• 3% Find a date
Business
• 83% Create awareness
• 56% Broaden reach
• 55% Increase trust
• 32% Demand generation
• 22% Market perception
12. • Leads
• Trigger Points
• Qualification
• Communication
• Media Bridging
• Amplification
• Awareness
• Call to Action
13.
14.
15.
16. Companies Using Social?
• 43% No strategy
• 33% Unclear of value
• 25% Not applicable
• 18% Don’t have tools
Which Platforms for
Demand?
• 80% Facebook
• 78% Twitter
• 51% LinkedIn*
• *LinkedIn is 3X more effective
specifically for lead generation
source Eloqua
17. Social Nurturing
A = Aware
C = Curiosity
Q = Qualify
U = Understand
I = Interest
R = Relevancy
E = Engage
58. LinkedIn Strategies
• Introduction first
• Email first
• Referral first
• Voicemail first
• Meet at Event
• Business Card Bridge
Twitter Strategies
• Follow First
• Favorites Follow
• Offer Follow
• Fan Follow